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1.
ABSTRACTMortality salience, a key term in Terror Management Theory, refers to self-awareness of one’s vulnerability and ultimate mortality. This exploratory study, based on psychology and tourism literature, clarifies the degree to which a visit to a heritage site of death and atrocities evokes mortality salience as well as the relationship between mortality salience and various dimensions of the visit experience. The findings indicate that not only was mortality salience evoked during the visit, it is also an important component in understanding the motivation to visit dark sites, the emotional experience of the visit, and the impact of the visit on visitors. We therefore propose that the conceptualization and management of a death-centered heritage site can be enriched by the integration of sense of mortality salience. Additionally, the high Cronbach’s alpha suggests that the study can provide an initial basis for a scale to quantitatively measure Mortality Salience. 相似文献
2.
Gila E. Fruchter 《International Journal of Research in Marketing》2011,28(3):218-230
We show that the optimal advertising strategy under the Generalized Bass Model (GBM) involves beginning at an extremely low level (the lower the better) and then increasing spending throughout the planning period. This strategy remains optimal in the presence of decreasing prices that affect both margins and diffusion speed. We provide a simple explanation for why this happens. We further show that the intuitively appealing patterns of continuous decrease or increase-then-decrease (both with an uptick towards the end) identified in earlier research are also possible as optimal dynamic advertising paths under the GBM structure, but only if the advertising at launch is constrained to be higher than a particular threshold, which we identify. The constraint necessary to generate intuitively appealing strategies lowers overall profits. Therefore, the GBM generates advertising policy recommendations that most marketers would deem odd. This casts doubt on the value of the GBM for normative purposes. Other existing diffusion models are preferred when seeking normative guidance on optimal dynamic advertising policies for new products subject to word of mouth. 相似文献
3.
世界上有很多人有过不错的创意,但是他们当中的大部分人缺少自信、专业知识和经验。宰吾(Zeev)相信,有好的想法以后,可以自学所需要的知识,积累所需要的经验,以实践自己的想法 相似文献
4.
In this paper, we propose a new model of adoption and repurchase due to upgrades driven by the utility of technology products that keep improving. The model is able to predict product life cycle patterns that could not be explained previously. Such patterns were used to challenge diffusion theory validity. Mathematically, the model is described as a nonlinear discrete system that depends on a small set of parameters. We investigate the dynamic properties of the nonlinear system using numerical stability analysis. We find domains in the parameters space in which the equilibrium point and the periodical orbits are stable. The domains correspond to population heterogeneity, tendency to upgrade, and the influence of industry response on market dynamics. We also implement our model to fit actual data of two real-world product life cycles with many irregularities and benchmark the results of our model vs. well-known models. 相似文献
5.
We propose a priority-pricing scheme for zonal access to the electric power grid that is uniform across all buses in a zone. The independent system operator (ISO) charges bulk power traders a per unit ex ante transmission access fee. The zonal access fee serves as an access insurance premium that entitles a bulk power trader to either physical injection of one unit of energy or a compensation payment. The access fee per MWh depends on the injection zone and a self-selected strike price that serves as an insurance deductible that determines the scheduling priority of the insured transaction and the compensation level in case of curtailment. Inter-zonal transactions are charged (or credited) with an additional ex post congestion fee equal to the differences in zonal spot prices. The compensation for curtailed transactions equals the difference between the realized zonal spot price and the selected strike price (deductible level). The ISO manages congestion so as to minimize net compensation payments and thus, curtailment probabilities increase with strike price and for any particular strike price may vary from bus to bus. We calculate the rational expectations equilibrium for three-, four- and six-node systems and demonstrate that the efficiency losses of the proposed second best scheme relative to the efficient dispatch solutions are modest. 相似文献
6.
We analyze welfare and distributional properties of a two-settlement system consisting of a spot market over a two-node network and a single energy forward contract. We formulate and analyze several models which simulate joint dispatch of energy and transmission resources coordinated by a system operator. The spot market is subject to network uncertainty, which we model as a random capacity derating of an important transmission line. Using a duopoly model, we show that even for small probabilities of congestion (derating), forward trading may be substantially reduced, and the market power mitigating effect of forward markets (as shown in Allaz and Vila 1993) may be nullified to a great extent. There is a spot transmission charge reflecting transportation costs from location of generation to a designated hub whose price is the underlying for the forward contract. This alleviates some of the incentive problems associated with the forward market in which spot-market trading is residual. We find that the reduction in forward trading is due to the segregation of the markets in the constrained state, and the absence of natural incentives for generators to commit to more aggressive behavior in the spot market (the strategic substitutes effect). In our analysis, we find that the standard assumption of no-arbitrage across forward and spot markets leads to very little contract coverage, even for the case with no congestion. We present an alternative view of the market where limited intertemporal arbitrage enables temporal price discrimination by competing duopolists. In this framework, we assume that all of the demand shows up in the forward market (or that the market is cleared against an accurate forecast of the demand), and the forward price is determined using a market clearing condition. 相似文献
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8.
Oren Yiftachel 《International journal of urban and regional research》2015,39(4):726-737
This epilogue provides an overview and critique of the articles in this symposium, and an invitation to rethink, conceptually and empirically, our urban future. Using examples from cities in Israel/Palestine, it links the articles to the main currents in the literature on urban citizenship and ‘right to the city'. It draws attention to several voids in current debates, particularly around the rapid growth of urban informality and the changing nature of globalizing urban regimes. The epilogue introduces the notions of ‘gray spacing' to account for recent transformations in these regimes and the rise of ‘defensive urban citizenship' under conditions of neoliberal economy and persisting nationalism. It argues for the rethinking of the struggle for urban democracy in terms of ‘metrozenship' as a foundation for renewed critical research and political transformation. 相似文献
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10.
We prove that the maximal bid in asymmetric first-price and all-pay auctions is the same for all bidders. Our proof is elementary, and does not require that bidders are risk neutral, or that the distribution functions of their valuations are independent or smooth. 相似文献