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This study investigates consumer engagement behaviors in the online wildlife trade, drawing implications for conservationists. The first study undertook a quantitative content analysis of 500 Facebook posts in wildlife trade lateral exchange markets to show how creative strategies, media type and persuasion tactics influence the number of likes and comments that posts receive. The second study then undertook a thematic discourse analysis to develop a rich understanding of the culture, beliefs and motivations that influence how consumers engage in the markets. Findings showed that an overwhelming majority of posts use a functional or informational strategy and that when posts use overt persuasion tactics the number of comments decrease. A conceptual model of how cultural factors may impact the success of marketing strategies is then proposed. These findings have implications for conservationists who seek to build engagement with wildlife trade consumers online.  相似文献   
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Abstract

In response to the nine Commentaries on our original paper (Sikka et al., this issue Sikka, P. this issue. Professionalizing claims and the state of UK professional accounting education: some evidence. Accounting Education: an international journal, 16(1): 321.  [Google Scholar]), this Rejoinder responds to two themes: the politics of professional education, and accounting ethics. We argue that the contents of accounting education are shaped by a particular kind of politics, which privileges technicist rationality. In addition, we pose some questions about the accountancy profession's claims to be advancing ethical conduct by briefly focusing upon its own domestic and foreign interventions.  相似文献   
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In this paper we build an endogenous growth model in which the informal economy is subject to a cash‐in‐advance constraint along with physical capital accumulation and consumption. In this setting, we find that inflation generally adversely affects long‐run growth. However; this effect strongly interacts with the size of the informal economy. Specifically, the negative effect becomes milder (and can even be positive) under the presence of a large informal economy. Moreover, using an annual cross‐country panel data set of 161 countries over the period 1950‐2010 we also provide some empirical support for the mechanism of our theory.  相似文献   
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