Positioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from Ghana

This article examines the employment of positioning strategies through the lens of international retailing for assessing congruence in the positioning of both indigenous and foreign retailers in Ghana. Six retailers—three indigenous and three foreign—are examined in a triangulated method, each through an in‐depth case study. The results show that the dominant positioning strategies consistently pursued by both indigenous and foreign retailers in Ghana are “service,” “reliability,” and “attractiveness.” Although indigenous retailers (relative to their foreign counterparts) employ more strategies, the majority of foreign retailers exhibit close‐to‐ideal congruence among managers' intentions, actual practice, and customers' perceptions. The findings show that foreign and indigenous retailers pursue varying positioning strategies in the marketplace, further complementing the utility of Western‐developed typologies of positioning strategies in a sub‐Saharan African marketplace. Moreover, the results reveal how indigenous retailers have embraced branding, further attesting to the changing and competitive nature of the Ghanaian marketplace.     

The Competitiveness of European Financial Markets

The countries that together make up the euro area are undergoing a process of far-reaching change, with established national financial markets merging into one new European market accompanied by deregulation, cross-border consolidation, and increased competition within the euro area. These developments will help to increase longterm economic growth and will have a strong bearing on the international competitiveness of the European financial sector, leading to innovation and modernisation. This paper presents the underlying rationale of financial integration and increased competitiveness of European financial markets and provides a snapshot of where financial integration has been successful and where work is ongoing. It also notes important historical experiences of U.S. financial integration. It concludes by highlighting the role and recent activities of the European Central Bank and the Eurosystem in promoting and enhancing further financial integration. JEL Classification F15, G15     

Climate protection and compact urban structures in spatial planning and local construction plans in Germany

The paper discusses opportunities for integration of the climate protection strategy declared by the German government into spatial and urban land-use plans in Germany.     

Sensory characteristics of fufu prepared with cassava roots (Manihot esculenta Crantz) stored in polyethylene sacks

This study was carried out to assess the effect of storage of cassava roots in polyethylene sacks for periods of 2, 4, 6 and 8 weeks on the sensory characteristics of cassava fufu, a popular Ghanaian dish. Freshly harvested cassava roots were dipped in tap water and packed into polyethylene sacks in 2‐kg batches and stored at room temperature (25°C ± 1°C). Samples of fresh cassava fufu were evaluated and then at two weekly intervals for a period of 8 weeks. Attributes evaluated were colour, smell, elasticity, smoothness and taste. A structured six‐point ranking scale ranging from 6 (excellent) to 1 (very poor) was used for the evaluation. The data were analysed using analysis of variance, and the least significance difference test at P < 0.05 was used to determine differences between means. The results showed that storage of cassava roots for up to 8 weeks did not significantly affect the colour, smell, elasticity and taste of cassava fufu. However, smoothness of fufu prepared with cassava stored for 6 and 8 weeks was significantly different from the samples of the fresh cassava, and those stored for 2 and 4 weeks. It was concluded that cassava roots stored for periods up to 8 weeks in polyethylene sacks produced fufu of similar characteristics as fresh cassava fufu. This method is therefore recommended for use by homemakers, food service operators, cassava retailers and processors to save them time, energy and money used for the frequent trips for purchases. The method would also reduce post‐harvest losses to a large extent.     

Wheelchair users as consumers: accessibility of supermarkets in Gaborone,Botswana

Even though some accessibility standards have been set in Botswana to create accessible public buildings including supermarkets by wheelchair users, architectural barriers are still found in these places. The purpose of the study was to assess the interior and exterior accessibility of supermarkets by wheelchair users including determining their shopping experiences. The research used a mixed model study design in which data were collected using an observation checklist to assess 30 supermarkets alongside in‐depth interviews with six wheelchair users. The quantitative data were analysed using the computer software Statistical Packages for Social Sciences 19.0 and qualitative data were grouped into emerging themes. The findings indicated that in the exterior, all supermarkets did not have directional arrows to the disabled parking. However, all the supermarkets had an accessible wide entrance and suitable non‐slippery flooring. The interior revealed that all supermarkets did not have appropriate devises to assist wheelchair users to pick items from higher shelves and in some supermarkets, till counters were high for wheelchair users. From the interviews, the emerging themes were loss of freedom to shop, poor maintenance for disability facilities and disregard for disability parking spaces. In conclusion, while supermarkets had made some provision for wheelchair users from the parking lot to the entrance, there was less accessibility inside the supermarkets. There is need for an Act in Botswana that will ensure accessibility of public spaces.     

Adolescents’ choice and pursuit of their most important and interesting leisure activities

This study investigated the choice and pursuit of adolescents’ most important and interesting leisure activity. It is underpinned by the concept of serious leisure, recent perceptions of seriousness as a continuum and calls for incorporating contextual elements of serious activity pursuit. A questionnaire survey was administered to 832 students from 10 secondary schools in Hong Kong. Students were asked to nominate leisure activity that they regarded as most important and interesting as well as to complete an adapted version of the Serious Leisure Inventory and Measure (SLIM). Results showed the popularity of sports and performance and graphic arts activities and of psychological reasons for activity choice. There were variations in activity choice between boys and girls and across schools as well as across levels of seriousness in activity pursuit. The study adds to the scant knowledge of adolescents’ serious leisure and enhances understanding of motives for and meanings of serious engagement.     

Argument-based decision support for risk analysis

The calculation of statistical expectation values is a most useful tool in risk analysis, but it is not a panacea. Valuable additional decision support can be obtained from argument-based tools, i.e. rigorous tools based on conceptual distinctions and logical reasoning. If the decision problem is not well defined, then argument-based tools can be used to analyse the uncertainties involved and provide a more well-reasoned presentation of the problem. If the available information is insufficient for a reliable quantitative analysis, then argument-based tools can partly replace it as guidance for the decision-making process. Argument-based tools can be grouped into three main categories: (1) tools used to determine the impact of alternative structurings of decisions and to make an informed choice among them, (2) tools used for the evaluation of decision options, and (3) tools used for the choice among such options in terms of the relative strengths of the arguments that speak for and against each of the options.     

Changes in family food habits: the role of migration

The food habits of people generally dictate their nutritional well‐being, which subsequently affects their physical and mental health. A change in environment is one of the major factors that could bring about positive or negative changes in food consumption patterns. The food habits of 50 migrant families living in a suburb of Accra were studied to find out what changes have taken place as a result of a change in living environment. The homemaker in each family was interviewed to obtain information on socioeconomic characteristics, past and present food procurement and consumption patterns, food avoidances and factors that influence food selection and consumption. The findings revealed that, although the majority stuck to foods they were accustomed to, there were striking changes in sources of food procurement, the number of meals prepared at home and the relative frequency of consumption of some staple foods. One‐third of the study group felt that their diets had become poorer as a result of the change in environment. Two factors, time and money, were associated with the changes that had taken place. The study provides some evidence for the existence of inadequate diets among migrant families. This might even reflect a more serious situation facing the numerous migrant youth, who have no families to cater for them and, hence, put their health at risk. Home economists and other related professionals could be instrumental in drawing up intervention programmes to ensure adequate selection and consumption of food to promote good health among migrants to the city.