Book briefs

Key variables in social investigation, Routledge & Kegan Paul, London, 1986, vii + 276 pp.

Reproductive change in developing countries, Insights from the World Fertility Survey, Oxford University Press, Oxford 1985, xvi + 301 pp, ISBN 0‐19‐828465‐9.

The world crisis in education, The view from the eighties, Oxford University Press, New York, 1985, vii + 353 pp ISBN 0‐19‐503503‐8

Reaching the Urban Poor, Project implementation in developing countries, Westview Press, Boulder Colorado. 1986, vii + 264 pp, ISBN 0‐8133‐7129‐5

Housing policy, An international bibliography, Mansell Publishing Limited, New York, 1986, ix ‐ 398 pp, ISBN 0‐7201‐1785‐2

Agribusiness and the small‐scale farmer: A dynamic partner for development, Westview Press, Boulder, 1985

Agriculture and employment in developing countries: Strategies for effective rural development, Westview Press, Boulder, 1985

Progress in natural resource economics, Clarendon Press, Oxford, 1985

International agricultural trade: Advanced readings in price formation, market structure and price instability 1984

The role of markets in the world food economy, Westview Press, Boulder, 1983     

Estimating input-mix efficiency in a parametric framework: application to state-level agricultural data for the United States

ABSTRACT

This paper contributes to the productivity literature by demonstrating novel econometric methods to estimate input-mix efficiency (IME) in a parametric framework. Input-mix efficiency is defined as the potential improvement in productivity with change in input mix. Any change in input-mix (e.g., land to labou r ratio) will result in change in productivity. The advantage of this approach is that it does not require data on input prices to estimate the mix efficiency levels. A nonlinear input-aggregator function (e.g., Constant Elasticity of Substitution) is used to derive an expression for input-mix efficiency. Bayesian stochastic frontier is estimated for obtaining mix efficiency using US state-level agricultural data for the period 1960–2004. Significant variation in input-mix efficiency is noted across the states and regions, attributable to diverse topographic and geographic conditions. Furthermore, comparisons of allocative and mix efficiencies provide insightful policy implications. The production incentives such as taxes and subsidies could help farmers in adjusting their input mix in response to changes in input prices, which can affect the US agricultural productivity significantly. The proposed methodology can be extended by i) using flexible functional forms; ii) introducing various time- and region-varying input aggregators; and iii) defining more sophisticated weights for input aggregators.     

25 years of Psychology & Marketing: a multidimensional review

The first issue of Psychology & Marketing was published in 1984. The journal was conceived as a forum for academics and practitioners in psychology, marketing, and related fields to engage in an exchange of scholarly information. The raison d'être of the journal was to bring psychologically sophisticated information and methodologies to bear on all aspects of marketing theory and practice. This review analyzes the performance of Psychology & Marketing from several perspectives, and includes data comparing its performance to the performance of other journals. Looking back over the last 25 years of its history, it seems fair to conclude that Psychology & Marketing has clearly delivered on its tacit promise of effectively building the knowledge base of marketing through psychology‐based insights. Looking forward, it seems reasonable to anticipate that the journal's well‐established track record in terms of diversity in the content, research design, and methodologies of its published articles will continue to stand as a welcome and refreshing distinction from other journals covering comparable domains of study. © 2009 Wiley Periodicals, Inc.     

Deconstructing Subtle Racist Imagery in Television Ads

Although ads with subtle racist imagery can reinforce negative stereotypes, advertisers can eliminate this problem. After a brief overview of predominantly U.S.-based research on the racial mix of models/actors in ads, a theoretical framework for unmasking subtle racial bias is provided and dimensional qualitative research (DQR) is introduced as a method for identifying and rectifying such ad imagery. Results of a DQR-based study of 622 U.K. television ads with at least one Black actor indicate (1) subtle racially biased imagery now supersedes overt forms, and (2) the most popular ad appeals often mask negative stereotypes. Implications for public policy and advertisers, as well as recommendations for future research, are discussed.     

Determining the antecedents and consequences of donor‐perceived relationship quality—A dimensional qualitative research approach

It is generally accepted that an understanding of quality conceptualizations is instrumental in the design and development of customer care programs. This study applies the dimensional qualitative research approach to develop a conceptual model, which demonstrates the antecedents and consequences of donor‐perceived relationship quality. This model shows that relationship benefits, service quality, trust, commitment, and satisfaction are the key antecedents of donor‐perceived relationship quality. Relationship benefits, service quality, and trust are also modeled as cognitive in nature, whereas commitment and satisfaction are modeled as affective variables. The model also highlights donor loyalty and positive word‐of‐mouth communications as the central consequences of donor‐perceived quality. The model gives rise to a useful research agenda for fund‐raising professionals. © 2007 Wiley Periodicals, Inc.     

Book briefs

World food marketing systems, Butterworth & Co, London, 1986.

Faces of hunger. An essay on poverty, justice and development, Studies in applied philosophy, Allen & Unwin, London, 1986. xiii + 178, distributed in South Africa by MacMillan South Africa, Braamfontein.

Decentralization and development — Policy implementation in developing countries, Sage Publications, London, 1983, 319 pp

Soviet interests in the Third World, Sage Publications, London, 1985, xi + 329 pp

No shortcuts to progress — African development management in perspective, Heinemann Educational Books Ltd, London, 1983, xv + 223 pp.

Strategies for African Development, University of California Press, London, 1986, xii + 603 pp.

Labour and poverty In Kenya 1900‐1980, Clarendon Press, Oxford, 1986, xii + 296, £20,00     

Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach

Corporate reputation in Europe and North America is increasingly seen as a function of how firms treat their stakeholders. In the United States, stakeholder theory has been touted as a paradigm of good management; yet despite enlightened stakeholder practice at home, US firms continue to run into problems in Europe. Wal-Mart, Microsoft, and GE have, in one way or another, all been caught off guard when doing business in Europe. This paper suggests that some of the stakeholder relations difficulties encountered by US corporations in Europe can be explained by fundamental cultural and philosophical differences between these regions that affect how stakeholders are viewed and how relations with those groups are managed. In this paper, we examine the historical and socio-political forces influencing stakeholder theory in the US and northern Europe and then use a business-to-business marketing approach to show how US firms might develop an approach to stakeholder relations that fits the northern European environment.     

An examination of the relationship between women's personal goals and structural factors influencing their decision to start a business: The case of Pakistan

Most of the work on women entrepreneurs in developing countries relates largely to those who are uneducated and very poor, working in the rural areas or the urban informal sectors. Few studies have attempted to study women entrepreneurs in the urban formal sectors in developing countries, the category of women corresponding to the women entrepreneurs studied in the Western world.Furthermore, most of these studies, conducted largely by international development agencies, have tended to focus on issues from a macroperspective. They assume that women entrepreneurs in developing countries are a homogeneous group, with similar experiences in starting a business.This study departs from earlier research in two major ways. First, it focuses on actual and potential women entrepreneurs in the urban formal sector. Second, adopting a symbolic interactionist approach, it tries to take a closer look at women's experiences in starting a business. Hence, it focuses on women's perceptions and the way they define their goals and the advantages and constraints they face in starting a business at a micro level.Data for the study were gathered through in-depth interviews of 33 participants of an entrepreneurship development program (EDP) run in Karachi, Pakistan. Sixteen of these were women who started a business after attending the EDP. The other 17 women did not start a business, although they had originally intended to do so.The study revealed that women wanted to start a business in order to achieve three types of personal goals: personal freedom, security, and satisfaction.Freedom seekers were mostly women who had experienced some kind of frustration or dissatisfaction in their paid work, and who now wanted to start their own business in order to have the freedom to choose the type of work, hours of work, work environment, and the people they worked with.Security seekers were mostly women who, triggered by some personal mishap (such as death or retirement of husband), wanted to start a business in order to maintain or improve their and their family's social and economic status. An important reason why most of these women opted for their own business rather than paid work was the flexibility that self-employment offered in terms of location (close to home, working from home) and hours of work, to which paid jobs could not cater.The satisfaction seekers were mostly housewives, with no previous work experience, who wanted to start a business in order to prove to themselves and to others that they are useful and productive members of society.The impact of structural factors on women's ability to start a business varied according to the dominant personal goal women had chosen. Structural factors influencing start-up were divided into three categories: internal resources, that is, women's qualifications and/or work experience; external resources, that is, finance and location; and relational resources, that is, family, employees, suppliers, and customers.The relationship between women's personal goals and structural factors influencing start-up led to the development of a conceptual framework that could help explain why some women, despite apparently unfavorable circumstances, succeeded in starting a business, whereas others even under apparently favorable circumstances did not do so.Understanding the different goals women pursue and how the relationship between these goals and the structural factors influenced start-up can be of great help to researchers, planners, as well as practitioners working to promote women entrepreneurs. This understanding can lead to the development of more finely tuned policies and programs of support that not only recognize that women have different goals for wanting to start a business, but that their needs and experiences in starting up vary according to their particular goals for business ownership.     

Banking deregulation and allocative efficiency in Pakistan

This article examines the impact of deregulation policies on allocative efficiency of banks in Pakistan. It investigates whether deregulation has impacted the pattern of allocative efficiency of banks and explores which bank ownership segment has been more responsive. It uses data from 1991 to 2005 and explicitly models allocative inefficiency by using the translog shadow cost-share system. Empirical results show that overregulation and imperfect market structure hampers the ability of banks to make competitive decisions. We find evidence of allocative inefficiency leading to over-utilization of labour and deposits vis-à-vis operating cost. Empirical results for time-varying allocative efficiency show declining levels of allocative inefficiency for state-owned and private banks in post-reform period. Deregulation policies induce state-owned banks to decrease over-utilization of labour relative to deposits and operating cost while private banks succeed in using operating cost closer to optimal levels. Hence, policymakers have latitude to introduce more reforms without jeopardizing allocative efficiency.     

加强廉洁政府建设:以问责和透明打击腐败

问责、透明和廉政是民主体制和民主进程的本质因素。问责和透明又是建设廉洁政府、打击腐败的重要因素。本文通过对廉政、问责、透明和腐败等概念的分析,对腐败的表现形式、数量、引起腐败的原因,以及腐败对民主政治和改革、经济和社会发展的影响,作了系统的探讨,也为打击腐败和分析政策改革的核心问题提供了一些有用的案例研究。