Internal Marketing at Continental Airlines: Convincing Employees that Management Knows Best

Maintaining a high level of customer service quality is necessary for success, particularly for firms in service industries, but employees need to be motivated to provide it. Management can provide the motivation through the use of compensation schemes and internal marketing. In this paper we examine profit sharing compensation schemes that reward employees for achieving customer service objectives. We discuss how such schemes should be implemented, and explain why management needs to convince employees through internal marketing programs about the benefits of its scheme. We obtain the optimal amount of profit that the firm should share with employees, and the optimal effort it should spend on internal marketing. Finally, we relate the analysis to a successful scheme implemented by Continental Airlines.     

Government Public Policy, Regulatory Intervention, and Their Impact on IPO Underpricing: The Case of Malaysian IPOs

This study examines the impact of government initial public offering (IPO) regulation intending on promoting public policy. The study examines the results of the implementation of a Malaysian government policy in 1976, which mandated that at least 30 percent of any new shares on an IPO offer be sold to the indigenous Bumiputera population or to mutual funds owned by them. The study examined the short-run and long-run underpricing of Malaysian IPOs and found that Malaysian IPOs are highly underpriced compared to IPOs in developing countries, creating a market microstructure effect. It also confirmed that the Malaysian government's regulatory intervention in spite of noble public policy intentions appeared to be the significant factor for the emergence of an average first-day underpricing increase of Malaysian IPOs by 61 percent during the period after the regulatory economic policy was instituted. Furthermore, the study found that this high underpricing persists even for the long run, in contrast to the long-run performance of IPOs in the United States.     

How many pirates should a software firm tolerate?: An analysis of piracy protection on the diffusion of software

This paper examines the relationship between the rate of software diffusion and piracy. Literature suggests that tolerating some piracy can be justified since it speeds up software diffusion. The question is, how much should be tolerated? Using innovation diffusion models of software adoption by legal buyers and pirates, answers to this question are obtained for the three scenarios of monopoly, multiple generations of software and competitive markets. Results include, for example, that a monopoly should start with minimum protection of its software but well before the product has diffused half way, impose maximum protection and maintain it thereafter. The results provide important strategic guidelines for firms in the software industry for managing piracy.     

Technological versus Pecuniary External Economies: The Former Should Rule the Roost

The paper endeavors to illustrate that though the existing literature emphasizes the dynamic role of Scitovskian pecuniary external economies to account for the growth of innovations, highlighting particular types of market interdependence, such interdependencies can just highlight quasi-rent-led static adjustments that do not ensure an endogenous growth of innovations; the possibility of the growth of innovations remains exogenous. In this context, the present paper highlights the importance of division of labor-led dynamic technological external economies that ensures the endogenous growth of innovations, underlining the need of reinterpretation of Allyn Young in a broader Kaldorian-Keynesian perspective. In this perspective, finance-led investment in more productive opportunities not only supports increases in market size but also begets further investment in (still) more productive opportunities. This understanding provides a more dynamic conceptualization of Keynesian pecuniary external economies that are driven by Youngian technological external economies.     

A Study on Firms with Negative Book Value of Equity

This paper studies the puzzling negative book equity phenomenon among US public firms. Our evidence suggests that negative book equity firms exhibit heterogeneous characteristics. We show that a great portion of these firms, while operating at excessive capital structure with leverage ratio over 100%, are financially and operationally healthy. These healthy negative book equity firms increase their debt primarily motived by a need for funds to fulfill investment demand. We also find that the off‐balance sheet intangible assets and quality of intangible assets play an important role in determining the true debt capacity of these firms.     

Do Macroeconomics Channels Matter for Examining Relationship Between Public Debt and Economic Growth in India?

Inter-state disparity has been a perennial feature of Indian agriculture. The study probes if per capita income from agriculture has converged across states and finds evidence in favour of beta convergence. Spatial econometric techniques used indicate significant spatial dependence in agricultural growth. Infrastructure like roads, irrigation, and electricity, diversification in cropping pattern and quality of human capital are found to aid in growth. However, excessive rainfall tends to decrease growth rate in India. The spill-over across states are found to be primarily driven by roads, irrigation and rural literacy and we also find significant impact of spatial income growth providing evidence in favour of agglomeration effects. Hence, investments in human capital, physical infrastructure specially water management and incentives towards growing crops which yield higher returns will aid agriculture growth in India.