Gender and age distribution of motorcycle crashes in Spain

This study analysed motorcycle crashes in Spain. Ninety-nine thousand three hundred and four motorcycle crash reports filed in the years 2006–2011 were extracted from the Directorate General of Traffic database of crashes with victims. These data were analysed in terms of gender, age groups, trip purpose, type of crash, speed violation, day of the week, harm caused, use of helmet and psychophysical conditions of the driver to study the characteristics of motorcycle crashes in Spain and to assess the differences between male and female motorcycle drivers in these crashes. Significant differences were found in all the variables considered in the study, which implies gender differences in the profile of the injured motorcycle driver. The severity of motorcycle crashes suffered by male drivers is higher than that of women. These results corroborate the need to develop measures differentiated by gender, based on their profile.     

Decomposing the sales promotion bump accounting for cross-category effects

Extant research on the decomposition of unit sales bumps due to price promotions considers these effects only within a single product category. This article introduces a framework that accommodates specific cross-category effects. Empirical results based on daily data measured at the item/SKU level show that the effects of promotions on sales in other categories are modest. Between-category complementary effects (20%) are, on average, substantially larger than between-category substitution effects (11%). Hence, a promotion of an item has an average net spin-off effect of (20 − 11 =) 9% of its own effect. The number of significant cross-category effects is low, which means that we expect that, most of the time, it is sufficient to look at within-category effects only. We also find within-category complementary effects, which implies that competitive items within the category may benefit from a promotion. We find small stockpiling effects (6%), modest cross-item effects (22%), and substantial category-expansion effects (72%). The cross-item effects are the result of cross-item substitution effects within the category (26%) and within-category complementary effects (4%). Approximately 15% (= 11% / 72%) of the category-expansion effect is due to between-category substitution effects of dependent categories.     

Predicting market orientation through internal market orientation as culture and behaviour: an empirical application in Spanish hotels

The aim of this study is to analyse how the internal market orientation, considered from a dual perspective, cultural and behavioural, affects the development of external market-oriented behaviours by improving the attitudinal results (affective commitment and job satisfaction) of the internal customers. An empirical study was carried out, based on the perceptions of 68 managers and 296 supervisors at four- and five-star hotels in Gran Canaria (Canary Islands, Spain). The findings show that (1) the internal market orientation (IMO) has a positive influence on the effective development of market orientation behaviours in managers and supervisors; (2) the IMO has a positive influence on the affective commitment and job satisfaction of hotel managers, but not supervisors; and (3) greater affective commitment and job satisfaction have no significant effect on market orientation behaviours in hotel managers or in supervisors. Based on the study results, the paper concludes with a discussion and implications for practitioners.     

Perceived credit constraints in the European Union

The promotion and support of small and medium-sized enterprises (SMEs) is an essential component of policies designed to help improve Europe’s economic performance. A crucial issue is whether SMEs face difficulty obtaining bank loans. Using pre-crisis survey data from 2005 and 2006 for nearly 3,500 SMEs (firms with fewer than 250 employees) in the European Union (EU), we investigate the determinants of perceived bank loan accessibility at the firm level and at the country level. Based on hierarchical (multi-level) binomial logit regressions, our findings show that the youngest and smallest SMEs have the worst perception of access to bank loans. The SMEs in nations with concentrated banking sectors are more positive about loan accessibility. In addition, a high fraction of foreign-owned banks is associated with improved perception of loan accessibility in the EU 15 but not in the EU 10.     

Human resource systems as antecedents of hotel industry market orientation: An empirical study in the Canary Islands, Spain

This paper studies how the different dimensions determining the human resource management system (recruiting, training, evaluation and compensation) influence the market orientation of hotels. There is also an exploratory analysis of the differences in the human resource management systems according to the following hotel classification data: star rating, size, ownership, time-share offer, type of location, customer satisfaction and profitability.     

The interplay between risk adjustment and risk rating in voluntary health insurance

Many regulated health insurance markets include risk adjustment (aka risk equalization) to mitigate selection incentives for insurers. Empirical studies on the design and evaluation of risk-adjustment algorithms typically focus on mandatory health insurance schemes. This paper considers risk adjustment in the context of voluntary health insurance, as found in Chile, Ireland, and Australia. In addition to the challenge of mitigating selection by insurers, regulators of these voluntary schemes have to deal with selection by consumers in and out of the market. A strategy for mitigating selection by consumers is to apply some form of risk rating. Our paper shows how risk adjustment and risk rating interact: (1) risk rating reduces the need for risk adjustment and (2) risk adjustment reduces premium variation across rating factors, thereby increasing incentives for consumers to select in and out of the market.     

The behavioural consequences of self‐congruency in volunteers

The authors of this paper studied some aspects of volunteers from a marketing angle in order to analyse the differences in the self‐concept of volunteers collaborating with either charitable, or ecological organisations; to examine the differences between the images of charitable and ecological organisations; and to show the role of self‐congruency as an influence on of the type of organisation with which to collaborate. Some conclusions derived from this study can be used to attract volunteers through corporative social marketing actions. Copyright © 2004 Henry Stewart Publications     

Improving engineering skills in high school students: a partnership between university and K-12 teachers

The level of science skills in Spanish students are significantly below the average of the Organisation for Economic Co-operation and Development, and university teachers agree that the level of freshmen students’ skills is too low. Moreover, the number of engineering enrollments has been declining in recent years. The purpose of this study is to improve both the level of knowledge and skills of students upon entrance into engineering programs and their general opinion about engineering studies. The aim is to establish the importance of proper coordination between groups involved in the overall educational process and to avoid, at least in part, the decline in recent engineering enrollments. The project had the following four phases: (1) determination of the freshmen’s weakest concepts; (2) assessment of high schools students’ knowledge; (3) development of educational activities; and (4) re-assessment of high school students. These measures were complemented with the high school teachers’ opinions about the students improvements and analyses of the evolution of engineering enrollments. Most of the participants significantly improved their knowledge and skills. Similarly, high school teachers believed that the attitude of the students toward engineering improved significantly.     

Successor's commitment and succession success: dimensions and antecedents in the small Spanish family firm

The objective of this work is to study the relationships between the successor's commitment and his/her perception of the success achieved in the succession process in family firms. Several variables in the context of succession were also included in the analysis to test their influence on the different dimensions of commitment and on success. The results indicate that only the affective dimension of commitment displays a significant relationship with success. The normative dimension exercises only an indirect influence through affective commitment. The satisfaction of the successor's personal and professional needs and his/her perception of autonomy about joining the family firm are particularly relevant in the development of the affective dimension of commitment.     

Collaborative Planning in Multi-tier Supply Chains Supported by a Negotiation-Based Mechanism and Multi-agent System

Effective business process collaboration between companies operating in a supply chain can bring about important benefits, but several barriers need to be overcome. One important obstacle evidenced by professionals is related to the information and communication technologies used to support such collaboration. Although a supplier and a manufacturer may be willing to establish a closer relationship, a lack of easy-to-operate enterprise applications can thwart their collaborative ambitions. Specific technologies are required for each type of collaborative business process as generic applications do not lend themselves to addressing complex situations. Complexity lies in the need to consider common standards for information and decision exchanges, and for designing and implementing the right information and decision flow among supply chain members to support collaborative processes. This paper focuses on collaboration of demand, production and replenishment planning along a supply chain, and proposes a multi-tier, negotiation-based mechanism supported by a multi-agent system. The research hypothesis is that improvements in the service and profit level of supply chain members, and in the entire supply chain, can be achieved by implementing this form of collaboration. The proposed collaborative planning model was used to address a real automotive supply chain configuration for the purpose of testing its appropriateness and validating its performance.