Tourism,heritage and politics: conflicts at the City of David,Jerusalem

This article analyses the development and progress of conflicts at the “City of David” heritage-tourism site in Jerusalem, Israel and the reciprocal relations between heritage sites and conflicts. It offers a comprehensive examination of the development of a major tourist attraction in Israel. Our research is based on the following two methods of qualitative research: (1) in-depth, semi-structured interviews with 43 key stakeholders; (2) textual analysis of current written materials and historical documents. The study investigates the relevant processes and decisions, stakeholder perceptions, the role of the archaeological excavations, and their relationship to the development of conflict. On a broader level, this study formulates a theoretical and practical framework for analysing the development of heritage tourism sites in conflict zones.     

Third‐person perception and purchase behavior in response to various selling methods

Two studies investigated whether various tactics of personal selling that generate different levels of resistance also produce different degrees of third‐person perceptions. Furthermore, the studies compared third‐person perceptions to the actual influence on behavior. Study 1 showed that more direct and blatant selling methods produce more TPP. Study 2 showed that people tend to underestimate the influence of the more direct method, especially with regard to themselves. The study concludes by identifying the ideal selling method as one in which the customers are asked about their willingness to listen to the sales campaign before they are told about it. This method increases sales and creates satisfied customers. © 2009 Wiley Periodicals, Inc.     

University Commercialization Strategies in the Development of Regional Bioclusters*

To analyze university contribution to economic development, the present study examines universities' technology transfer policies and their associated economic development impact. The article examines how a university defines itself as part of a region as well as what activities, if any, do university commercialization strategies in context of their regional environment affect spin‐off activity. Furthermore, this study explores the ways universities contribute to regional economic development by examining existing theories and analyzing universities' relationships with both government and industry in two regions. This study draws from Roberts and Malone's (1996) selectivity–support typology and highlights this article's argument by comparing the commercialization strategies of world‐class universities strategies in the development of regional biotechnology clusters in Massachusetts and in Connecticut. This article investigates the notion of whether universities can differently influence the economic development processes of the while still having successful commercial outcomes. These findings build on previous research ( Clarysse et al., 2005; Degroof and Roberts, 2004; Powers and McDougall, 2005 ), which argues that low support–low selectivity policies may be more suitable to entrepreneurially developed environments, whereas high support–high selectivity policies are more efficient in entrepreneurially underdeveloped environments. Masachusetts Institute of Technology (MIT) is located in a strong technopole region, whereby many of its support structures for spin‐off formation are provided by the regional infrastructure of the Cambridge–Boston region. In contrast, Yale University, which has an underdeveloped entrepreneurial context, has had to take a more proactive role in providing incubation capabilities to their spin‐off projects. This finding supports a contingent based perspective of academic entrepreneurship, whereby low support–low selectivity policies are more fitted to entrepreneurially developed environments, whereas high support–high selectivity policies are more efficient in entrepreneurially underdeveloped environments.     

Correction to: The message in the box: how exposure to money affects charitable giving

Marketing Letters - The original version of this article unfortunately contained a mistake. Carter A. Mandirk was not listed among the authors.     

Healthy targets? World Bank projects and targeted health programmes and policies in Costa Rica,Argentina, and Peru, 1980–2005

Despite its central role in diffusing neoliberal policies and its status as an important external funder of health, the World Bank’s effect on health policies in developing countries has been little explored. I examine how the World Bank framed and funded targeting in healthcare in Costa Rica, Argentina, and Peru. Results indicate that the World Bank and national governments pursue targeting and justify its implementation differently across countries. While both national government and the World Bank cite efficiency and equity concerns as a rationale for targeting, the World Bank is more likely to invoke efficiency and cost-cutting measures. Targeting also happens against the backdrop of very different policies across these countries: coexisting with universalism in Costa Rica, growing public insurance in Peru, and a federally managed health system in Argentina. Domestic factors associated with countries’ existing health systems, in particular coverage and segmentation in the health sector, helps account for variation in both the groups/areas targeted and the discourse and rationale in national and World Bank documents. I conclude by discussing the implications of these results for our understanding of the World Bank’s influence on health policies in developing countries.     

The message in the box: how exposure to money affects charitable giving

Does donation box transparency matter in regard to donation behavior? The purpose of this research is to test the effect of donation box transparency on potential donors’ charitable behavior. In a series of experimental studies, including a field experiment, data were collected on willingness to donate and donation amount in three treatments: a wooden donation box (opaque condition), transparent donation box containing very little money, and transparent box almost full of money. Participants in the transparent box treatment were both less willing to donate money and they donated less money compared to subjects in the opaque box treatment. Moreover, data was collected to demonstrate that participants in the transparent box conditions experienced a heightened state of self-sufficiency due to the effect of money exposure. Implications are discussed for theory development and future research avenues and in terms of practical considerations for charity organizations.     

Analysis of interactions among core,transaction and relationship-specific investments: The case of offshoring

Through the use of core, transactional and relational specificity constructs, the paper studies how the emphasis of clients’ who move business processes offshore, changes over time to represent complex relationships between investments in core, transaction and relationship-specific assets. The complex combination of these investments helps clients attain evolving objectives in offshoring alliances. Interpretive Structural Modelling (ISM) has been used to establish changing emphases of the specific elements in offshoring alliances.     

A longitudinal examination of partnership governance in offshoring: A moving target

The complexity of the global marketplace is driving the growth of new corporate strategies that are centered on creating “synergistic alliances in procurement, distribution, marketing, and technology”. This study employs a grounded qualitative approach to investigate a growing belief that perspectives of relational governance and the resource-based view of the firm should be integrated to help explain the evolution of offshoring relationships in international marketing and supply chain settings. Specifically we ask—how well do general theories of organization correspond to governance in offshoring relationships? The premise of our longitudinal study found that offshoring relationships begin with calculative trust and opportunism, which later gives way to resource-based competency building and non-economic trust. Over time the offshoring relationships focus on building dynamic capabilities to increase process value through a trust-based relationship. In this way, offshoring relationships are a moving target in terms of governance of relationships from transactional to resource complementarity to a phase where trust and long-term orientation governs the offshored process or processes.