Global Marketing,Gender and Family Business in Asia: A Literature Review

ABSTRACT

In this article, we explore the recent trends in global marketing, gender and family entrepreneurship in Asia. Taking into account previous contributions, this article aims to provide a better portrait about research on global marketing, gender and family entrepreneurship in Asian countries and future directions. The article presents a few comparative analyses for Asian countries in terms of gender representation in the entrepreneurship sector in recent years as well as the succession in larger family businesses in Asia.     

Claiming a family brand identity: The role of website storytelling

This study focuses on the creation of a family identity as a central communication objective in business storytelling. We contribute to the field of business website marketing by identifying, through textual analysis of US winery website narratives, how businesses communicate family brand identities. Results show that three claims that are critical for family brand identities—character, temporal continuity, and distinctiveness—do appear in the website texts. Our study provides beginning evidence that family identity does not require family ownership alone but can be built upon complementary narrative elements and tactics, including kinship references and heritage storytelling. Both content and linguistic style of narratives are useful in conveying a family brand identity to an external public for website design. Implications are discussed.     

ICT,Innovation and Firm Performance: The Transition Economies Context

The aim of this article is to investigate the impact of information communication technologies (ICT) and innovation activities on firm performance using the Business Environment Enterprise Performance Survey (BEEPS) firm-level data in the three rounds: 2002, 2005, and 2008. The novelty of this research is based on the idea of studying the usage of ICT and innovation activities on firm performance by using dynamic approach so that we can estimate the adjustments that arise from the impact of ICT and innovation activities. The rapid technological development and the growing use of information technology (IT) in business organizations have become the center of attention in past few years. A bulk of literature has been published on the use of IT in different industries, different types of business organizations, and in different areas of business management. On the other hand, the probability of the firm to undertake innovation activities has shown to enhance firm performance. This study implements various estimations on BEEPS observations to test whether the change in the usage of ICT and other innovation determinants have increase the probability of firms to undertake innovation activities. © 2015 Wiley Periodicals, Inc.     

The impact of knowledge spillovers and innovation on firm-performance: findings from the Balkans countries

This paper investigates factors affecting firm performance. Using data from Business Environment and Enterprise Performance Surveys (BEEPS 2013–2014), findings indicate that the following have a positive effect on firm performance: (i) innovative activities; (ii) knowledge spillovers; (iii) foreign ownership; and (iv) the proportion of skilled workers in the workforce. The paper therefore argues that innovation activities are endogenously related to firm performance, and that the performance of firms is influenced by knowledge spillovers and innovation activities, among other firm characteristics. The paper contributes to the literature by identifying spillovers and innovation activities as causal variables of firm performance—a novel approach to investigating knowledge spillovers and innovation activities.     

Human capital and youth emigration in the “new normal”

Every society's future lies in its youth, which can be considered a critical milestone for a nation's sociopolitical development. This research examines the young population attempting to identify and explores the students' perceptions about migration, their postulates, and the reasoning why so many students ultimately choose to emigrate. Data were collected in a questionnaire survey of 206 randomly selected students from Bosnia and Herzegovina. Some different multivariate analyses were performed to test the hypotheses. Other results were further discussed. Results show that the country's legal framework is a key reason for the prevailing poor living standard. This has resulted in a large number of youths leaving the country. Overall, both the legal framework (for both young entrepreneurs and women) and the overall standard of living (quality of life, well-being, salary, retirement, and education) are correlated with people choosing to emigrate. Furthermore, theoretical and practical implications are discussed. As far as we know, this is the first empirical study on this particular region that investigates the youth migration trends considered an important milestone for human capital development.