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Modeling Methods for Discrete Choice Analysis 总被引:2,自引:3,他引:2
Ben-Akiva Moshe Mcfadden Daniel Abe Makoto Böckenholt Ulf Bolduc Denis Gopinath Dinesh Morikawa Takayuki Ramaswamy Venkatram Rao Vithala Revelt David Steinberg Dan 《Marketing Letters》1997,8(3):273-286
This paper introduces new forms, sampling and estimation approaches fordiscrete choice models. The new models include behavioral specifications oflatent class choice models, multinomial probit, hybrid logit, andnon-parametric methods. Recent contributions also include new specializedchoice based sample designs that permit greater efficiency in datacollection. Finally, the paper describes recent developments in the use ofsimulation methods for model estimation. These developments are designed toallow the applications of discrete choice models to a wider variety ofdiscrete choice problems. 相似文献
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Wayne S. Desarbo Venkatram Ramaswamy Michel Wedel Tammo Bijmolt 《Marketing Letters》1996,7(2):131-145
We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. The proposed latent structure multidimensional scaling procedure simultaneously extracts market segment and product option positions in a joint space map such that the closer a product option is to a particlar segment, the higher the likelihood of its being chosen by that segment. A segment-level threshold parameter is estimated that spatially delineates the bundle of product options that are predicted to be chosen by each segment. Estimates of the probability of each consumer belonging to the derived segments are simultaneously obtained. Explicit treatment of product and consumer characteristics are allowed via optional model reparameterizations of the product option locations and segment memberships. We illustrate the use of the proposed approach using an actual commercial application involving pick-any/J data gathered by a major hi-tech firm for some 23 advanced technological options for new automobiles. 相似文献
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Venkat Ramaswamy 《Marketing Review St. Gallen》2009,26(6):11-17
Co-creation is the process by which products, services, and experiences are developed jointly by companies and their stakeholders,
opening up a whole new world of value. Firms must stop thinking of individuals as mere passive recipients of value, to whom
they have traditionally delivered goods, services, and experiences. Instead, firms must seek to engage people as active co-creators of value everywhere in the system. 相似文献
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A binomial approximation to a diffusion is defined as 'computationallysimple' if the number of nodes grows at most linearly in thenumber of time intervals. It is shown how to construct computationallysimple binomial processes that converge weakly to commonly employeddiffusions in financial models. The convergence of the sequenceof bond and European option prices from these processes to thecorresponding values in the diffusion limit is also demonstrated.Numerical examples from the constant elasticity of variancestock price and the Cox, Ingersoll, and Ross (1985) discountbond price are provided. 相似文献
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This paper develops a theoretical model that explains the impact of the fit between top executive characteristics and strategic orientation on organizational performance. Using the Miles and Snow typology as an integrative framework, the central propositions of the model were evaluated. The results of the empirical examination provided significant support for the administrative dimension, an aspect of the typology that has been largely overlooked thus far. Further, it was found that firms achieving a greater degree of alignment between their strategy and the profiles of top managers, generally realized superior performance outcomes. 相似文献
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William R. Dillon Ulf Böckenholt Melinda Smith de Borrero Ham Bozdogan Wayne de Sarbo Sunil Gupta Wagner Kamakura Ajith Kumar Benkatram Ramaswamy Michael Zenor 《Marketing Letters》1994,5(4):323-334
Our paper provides a brief review and summary of issues and advances in the use of latent structure and other finite mixture models in the analysis of choice data. Focus is directed to three primary areas: (1) estimation and computational issues, (2) specification and interpretation issues, and (3) future research issues. We comment on what latent structure models have promised, what has been, to date, delivered, and what we should look forward to in the future. 相似文献
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This study explores the influence of governmental regulation on organizational strategies and performance outcomes. Drawing on literature in strategic management, we provide a longitudinal empirical analysis of viable strategies in the U.S. domestic airline industry during a 6-year period (1965-70) when it was regulated by the Civil Aeronautics Board. Results indicate that air carriers were indeed able to articulate coherent strategic postures despite regulatory constraints, and were thus able to influence profitability. 相似文献
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E.A. Ramaswamy F.B. Schiphorst 《International Journal of Human Resource Management》2013,24(4):664-680
This paper discusses the introduction of schemes aimed at employee empowerment within a context of strong industrial relations in India. The pressure put on profit margins by a competitive business environment is forcing an increasing number of Indian enterprises to view employee empowerment as a serious strategic option. Getting workers to take responsibility for shop-floor decisions over quality, safety, productivity and material use appears, at first sight, an alluring prospect. It would seem that men and women at the bottom of the pyramid cannot but be warmly appreciative of power-sharing arrangements from which they have something to gain, but there are forces at work which can actively obstruct or quietly subvert attempts at redistributing power. In this paper the focus is on some of the motives a trade union might have to do so. 相似文献