A multi-motivational general model of entrepreneurial intention

We develop and test an overarching model of entrepreneurial intention that includes profit, social impact, and innovation as the three main drivers of entrepreneurial behavior. A holistic model is developed to identify separately the generic intention to be a self-employed entrepreneur from the associated intention to be a specific type of entrepreneur. The latter is revealed by using a conjoint experiment to reveal the individual's relative preferences for profit, social impact, and innovation outcomes. Using fuzzy-set qualitative comparative analysis we provide insights into individuals' motivations for different types of entrepreneurial careers and for their multiple pathways to the same entrepreneurial type.     

Envisioning a community‐centric approach to impact assessments in subsistence marketplaces

What does a community‐centric approach to impact assessment look like? That is the central question addressed in this article. Our community‐centric perspective provides an alternative to discipline‐centric approaches to impact assessment that emphasize specific methodological gold‐standards (e.g., randomized controlled trials [RCTs] in development economics). Disciplinary approaches to impact assessment owe their principal allegiance to the discipline's knowledge‐creation norms. Consequently, the concerns, interests, and voices of community members are not fully captured in the impact assessment process. In this article, we flip the conventional perspective to offer a community‐centric view of impact assessment that places the concerns, interests and voices of community members front and center. We present the case for why we need a community‐centric approach to impact assessment and clarify its axiological content, theoretical perspective, and methodological stance. Specifically, we advocate for a relational axiology, a system‐theoretic perspective, and a phenomenological methodology.     

Introduction to the special section on subsistence marketplaces

We provide an introduction to the special issue on subsistence marketplaces. We briefly describe the stream of subsistence marketplaces, and the conference series associated with the call for papers. We provide a brief overview of the diverse set of papers in the special section.     

The politics of natural disasters in protracted conflict: the 2014 flood in Kashmir

This paper explores the politics of the 2014 floods in the contentious and conflict-prone Indian state of Jammu and Kashmir. The September 2014 floods were the most serious natural disaster in the state in the past 60 years, and affected some two million people in the Kashmir valley. Drawing on qualitative interview evidence from 50 flood victims in south, central and north Kashmir, the paper examines the extent to which the disaster transformed existing political narratives. In doing so, it examines the role of the state and central governments, the army, local volunteers, and the media. The paper engages with the politics of disaster literature, exploring how disasters can serve as a lens rather than as a catalyst, and stressing the relevance of understanding the social construction of disaster narratives.     

Identifying consumers' engagement with renewable energy

A moral engagement with sustainability enhances consumers' willingness to pay an increased rate for renewable energy when utility firms offer a variety of financial incentives to buy, rent and lease energy solutions to promote the uptake of energy‐efficient technologies. Using structural equation modelling, with data collected from 140 residential energy consumers in Canada, this paper tests and finds evidence that consumers' moral disengagement with environmental concerns negatively influences their willingness to pay more for renewable energy. Furthermore, it is observed that a consumer's perceived sense of control when evaluating energy solutions further accentuates the effects of moral disengagement on willingness to pay. These findings also illuminate the socio‐economic factors that encourage moral engagement concerning renewables. These findings underscore and build upon the claims of the theory of moral self‐regulation. The results and implications guide energy suppliers in potential niche business models to promote the uptake of energy efficient technologies. Similarly, the findings can guide policy‐makers on the cognitive and psychological factors that shape consumers' moral engagement with environmental concerns.     

Revenue-sharing contracts across an extended supply chain

Revenue-sharing contracts have been heavily researched and promoted in the academic literature. However, despite some well-documented examples (e.g., the way Blockbuster and film studios were able to increase availability of the latest video releases in rental shops through a revenue-sharing contract), they seem to be much less prevalent in practice. A possible reason for this gap between theory and practice is that most academic research has focused on two-party contracts involving only one buyer and one supplier, while in reality, most supply chains consist of multiple stages. When there are several stages in the chain—as is the case for many extended, global supply chains—the traditional revenue-sharing contract is no longer optimal for the two contracting parties, as every other participant in the chain is able to leverage the revenue-sharing contract to its own advantage. Put another way, a revenue-sharing contract between only two parties is not incentive-compatible across all participants. Accordingly, we suggest that a revenue-sharing contract should involve all the supply chain partners, and propose a spanning revenue-sharing contract that accomplishes coordination and incentive-compatibility across the same.     

Context-general and Context-specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites

We use the context-general and context-specific factor approach to examine the generalizability of satisfaction and loyalty models across two disparate online contexts—online retailing and content site browsing. Our conceptual models include the moderating effects of user-characteristic Web expertise, besides main effects of Web site factors and Web expertise. Results indicate that satisfaction and loyalty judgments are sensitive to both context-general and context-specific determinants, as well as to some interactions between them. Among context-general determinants, ease of use and customer service are positively related to satisfaction, Web community to loyalty, and Web expertise to both satisfaction and loyalty. Flow, a context-specific determinant, has a significant positive effect on satisfaction alone; security affects loyalty alone; and fulfillment/reliability and information quality are significant predictors of both satisfaction and loyalty. The results show that Web expertise moderates the effect of ease of use on satisfaction. The study contributes to marketing theory and practice by identifying satisfaction and loyalty mechanisms that are potentially generalizable across the two online contexts and providing a guiding framework for simultaneous consideration of context-specific and context-general factors in future research.     

Morgan Stanley's Approach to Assessing Credit Risks in the Microfinance Industry

Growing investor interest in microfinance combined with strong demand from microfinance institutions (MFIs) for capital have caused the financial industry and rating agencies to seek more reliable and precise methods for assessing the risks of MFIs. Drawing on the work of various industry leaders as well as its own experience, Morgan Stanley's Microfinance Institutions Group has created a comprehensive internal credit analysis and rating methodology—one that, by producing global (foreign and local currency) scale ratings, enables its analysts to assess and compare risks both within the growing microfinance sector and relative to other sectors.     

Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model

Implementation of social innovations in subsistence marketplaces often fails as a result of not bringing about institutional change. In this article, we study the process through which social enterprises facilitate local communities in effecting the process of institutional change as they introduce social innovations. Analyzing rich ethnographic data from 19 social enterprises, we develop the process of “facilitated institutional work” for implementing social innovation. We present a process model for implementing social innovation with four distinct stages involving social enterprises—(1) legitimating themselves within local communities, (2) disrupting aspects of the local institutional environment, (3) helping re‐envision institutional norms or practices, and (4) resourcing the institutional change process. The four stages relate to important concerns that local communities have in working with social enterprises implementing social innovations. These community‐level concerns revolve around the following questions: (1) Why should we allow an external social enterprise to be involved in our affairs? (2) Why do we need to change? (3) What should we change and what should we sustain? and (4) What role should we play in implementing change (such as in mobilizing resources)? This article demonstrates that bringing about institutional change is often necessary for implementing social innovations in subsistence marketplaces. The findings depict a participatory approach in which social enterprises work with local communities to bring about the institutional conditions necessary for implementing social innovation.