Exit from the high street: an exploratory study of sustainable fashion consumption pioneers

In today's fashion system, dominated by business models predicated on continual consumption and globalized production systems that have major environmental and social impacts, the consumption of ‘sustainable fashion’ takes on an almost paradoxical quality. This paper explores this paradox by focusing on a previously under‐researched group of consumers – ‘sustainable fashion consumption pioneers’ who actively engage and shape their own discourse around the notion of sustainable fashion consumption. These pioneers actively create and communicate strategies for sustainable fashion behaviour that can overcome the nebulous and somewhat paradoxical reality that sustainable development in the fashion industry presents. Specifically, we use passive netnography and semi‐structured interviews to illuminate the role of motivational and contextual factors that help shape these consumers' definitions of sustainable fashion including such key behaviours as purchasing fewer garments of higher quality, exiting the retail market, purchasing only second‐hand fashion goods and sewing or upgrading their own clothing. Central to much of these behaviours is the notion that personal style, rather than fashion, can bridge the potential disconnect between sustainability and fashion while also facilitating a sense of well‐being not found in traditional fashion consumption. As such, our research suggests that for these consumers sustainability is as much about reducing measurable environmental or social impacts as it is about incorporating broader concepts through which to achieve goals beyond the pro‐environmental or ethical.     

Ideologie vor Eigennutz?

The case study regards the question whether economic self-interests of publishers have a significant influence on the reporting of their own newspapers with regard to crucial topics touching those interests. The conflict about the minimum wage in the mailing business is scrutinized. The newspapers engaged in the mailing business are compared with those of independent newspapers without these interests. Because the political inclination of a newspaper, even beyond the self-interests of its publisher, affects the reporting of a conflict, newspapers with different political views are chosen among economically involved and uninvolved media companies. The study is based on the “public task” of press and researches, using a quantifying analysis of contents, relevance and plurality of conflict reports. The results show that in this case the basic political orientation of a newspaper had a significant influence on the portrayal of the conflict. An additional influence with regard to the economic self-interests could not be proven significantly. Ideology seems to be more important than self-interest. However in this case political orientation and economic self-interests harmonized. Therefore it is still relevant to study the role of economic interests for the realization of the “public task”.     

Interkulturelle Kommunikation zwischen Deutschen und Chinesen auf der Geschäftsebene

Interkulturelle Kommunikationskompetenz stellt eine wichtige Voraussetzung des Erfolgs deutscher Unternehmen in China dar. Die Forschung auf dem Gebiet der interkulturellen Kommunikation ist jedoch stark von westlichen Sichtweisen beeinflusst, die sich nicht unver?ndert auf China übertragen lassen, da sie wesentliche Merkmale und Besonderheiten der chinesischen Kultur nicht ad?quat berücksichtigen. Im Rahmen einer qualitativen Interviewstudie werden zun?chst zentrale Merkmale des chinesischen Kommunikationsstils herausgearbeitet. Anschlie?end werden die sich daraus ergebenden Herausforderungen für die Kommunikation zwischen Deutschen und Chinesen im Gesch?ftsleben analysiert und Handlungsempfehlungen zur Verbesserung der deutsch-chinesischen Zusammenarbeit abgeleitet. Der Beitrag schlie?t mit der Darstellung des weiteren Forschungsbedarfs.     

Behaviour Change for Sustainable Consumption

Journal of Consumer Policy -     

Explaining Gender Differences in Housework Time in Germany

This study evaluates couples’ time use behaviour with regard to housework in Germany with data from the 2001/2002 and 1991/1992 German Time Use Survey. Despite the fact that women reduced their hours worked within the household context over the past decades, the unequal division of housework between men and women still persists. This study aims both at analysing the determinants of the allocation of time spent on housework, as well as why gender differences in household time use behaviour still exist. With the aid of structural equation modelling, it is shown that the decrease in time spent on housework by women can largely be explained by changes in the effects that wages, household goods consumption and the aspiration for market goods consumption have on time spent on housework. Men’s time allocation behaviour has remained remarkably constant. It is also observed that women’s time allocation behaviour with regard to household work is becoming more similar to that of men.     

From Resistance to Opportunity-Seeking: Strategic Responses to Institutional Pressures for Corporate Social Responsibility in the Nordic Fashion Industry

Using survey responses from 400 fashion companies in Denmark, Norway, Sweden, Finland, and Iceland, we examine the diversity of strategic responses to institutional pressures for corporate social responsibility (CSR) within the Nordic fashion industry. We also develop and test a new model of strategic responses to institutional pressures that encompasses both resistance and opportunity-seeking behaviour. Our results suggest that it is inconsistent pressures within, rather than between, stakeholder groups that shape strategic responses to CSR pressures and that increasing pressures stimulates opportunity-seeking at the expense of compliance.     

Conformance and Deviance: Company Responses to Institutional Pressures for Corporate Social Responsibility Reporting

This paper analyses how large Danish companies are responding to new governmental regulation which requires them to report on corporate social responsibility (CSR). The paper is based on an analysis of 142 company annual reports required by the new Danish regulation regarding CSR reporting, plus 10 interviews with first‐time reporting companies and six interviews with companies that failed to comply with the new law. It is concluded that coercive pressures from government have an impact on CSR reporting practices. Further, the analysis finds traces of mimetic isomorphism which inspires a homogenisation in CSR reporting practices. Finally, it is argued that non‐conformance with the new regulatory requirements is not solely about conscious resistance but may also be caused by, for example, lack of awareness, resource limitations, misinterpretations, and practical difficulties. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment.     

Exploring the Relationship Between Business Model Innovation,Corporate Sustainability,and Organisational Values within the Fashion Industry

The objective of this paper is to examine the relationship between business model innovation, corporate sustainability, and the underlying organisational values. Moreover, the paper examines how the three dimensions correlate with corporate financial performance. It is concluded that companies with innovative business models are more likely to address corporate sustainability and that business model innovation and corporate sustainability alike are typically found in organisations rooted in values of flexibility and discretion. Business model innovation and corporate sustainability thus seem to have their origin in the fundamental principles guiding the organisation. In addition, the study also finds a positive relationship between the core organisational values and financial performance. The analysis of the paper is based on survey responses from 492 managers within the Swedish fashion industry.     

Chubby cheeks and climate change: childhood obesity as a sustainable development issue

The rise of obesity is one of today's biggest societal challenges. Indeed, the obesity epidemic is not only impairing individuals' lives, but also societies' sustainability, most notably with regard to the social, the cultural and the economic dimension. Thus, to halt obesity has become a goal in several political sustainability strategies. The focus is on children since their health behaviour is expected to have a strong impact on consumers in adulthood. To fight childhood obesity, the challenge is to develop the ‘right’ policy toolbox. One complicating aspect amongst others is the numerousness of actors involved. To find a policy mix and assess its consequences for all actors, it is essential to understand the underlying mechanisms – the impact of external and internal factors on children's health behaviour. Tools such as regulation, information and education appear to be insufficient to curb this unsustainable consumption behaviour. One promising avenue to strike a new path is to exploit the possibilities of choice architecture as proposed by behavioural economics. The purpose of this paper is threefold: first, to develop the conceptual nexus between obesity and sustainable development against the backcloth of obesity and sustainability research; second, based on a human ecological model, to outline selected influencing factors of childhood obesity; and third, to sketch the options of market and consumer policy actors to curb the pandemic.