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Wibke Heidig Thomas Dobbelstein Wayne Jooste 《International Review of Retail, Distribution & Consumer Research》2018,28(4):436-453
Drawing on previous findings from the field of brand personality research and employer branding, this paper aims to explore the symbolic attributes of the retail industry image in South Africa and to identify those personality traits that distinguish preferred industries from the retail industry. The research provides a contemporary overview of the current image of the retail industry in South Africa from the perspective of young university students and allows retailers to strengthen their joint communication effort accordingly. Therefore, a quantitative survey study with 1426 participants from five South African universities was conducted. Participants assessed personality characteristics of the retail industry as well as their most preferred industry. The main results suggest that retail and non-retail students hold different personality perceptions of the retail industry and that prior retail involvement accounts for this difference to some extent. Moreover, the analysis shows that retailing performs significantly worse on those personality attributes that are of major importance for future job seekers. Additionally, the study identifies those attributes that exert a strong effect on students’ preferences for the retail industry. The findings provide useful communication themes for educational institutions, retail companies, and industry associations in order to foster positive personality perceptions associated with the retail industry. 相似文献
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Prof. Dr. Christof Weinhardt Dipl.-Inform.-Wirt Arun Anandasivam Dr. Benjamin Blau Dipl.-Inform. Nikolay Borissov Dipl.-Math. Thomas Meinl Dipl.-Inform.-Wirt Wibke Michalk Dr. Jochen Stößer 《Business & Information Systems Engineering》2009,1(5):391-399
Lately, a new computing paradigm has emerged: “Cloud Computing”. It seems to be promoted as heavily as the “Grid” was a few
years ago, causing broad discussions on the differences between Grid and Cloud Computing. The first contribution of this paper
is thus a detailed discussion about the different characteristics of Grid Computing and Cloud Computing. This technical classification
allows for a well-founded discussion of the business opportunities of the Cloud Computing paradigm. To this end, this paper
first presents a business model framework for Clouds. It subsequently reviews and classifies current Cloud offerings in the
light of this framework. Finally, this paper discusses challenges that have to be mastered in order to make the Cloud vision
come true and points to promising areas for future research. 相似文献
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