The Empire Strikes Back: Digital Control of Unfair Terms of Online Services

The authors argue that it is possible to partly automate the process of abstract control of fairness of clauses in online consumer contracts. The authors present a theoretical and empirical argument for this claim, including a brief presentation of the software they have designed. This type of automation would not replace human lawyers but would assist them and make their work more effective and efficient. Policy makers should direct their attention to the potential of using algorithmic techniques in enforcing the law regarding unfair contractual terms, and to facilitating research on and ultimately implementing such technologies.     

Behaviours and entrepreneurial intention: Empirical findings about secondary students

This paper aims to identify some factors that may be explaining differences among secondary students in start-up intentions. For that, the study develops an entrepreneurial intention model sustained by the use of Azjen’s Theory of Planned Behaviour (TBP). Using a sample of students aged between 14 and 15 years old, a questionnaire based on the Li?án and Chen’s Entrepreneurial Intention Questionnaire was administrated. The purpose is to test a model of entrepreneurial intention using structural equations. The findings point that TPB is an appropriate tool to model the development of entrepreneurial intention through pedagogical processes and learning contexts. The education and training should centre itself much more in changing personal attitudes than in knowledge. Moreover, it is desirable that an entrepreneurship educational programme could contribute to the development of competences related to entrepreneurship, social and civic skills, and cultural awareness.     

商业银行引入战略投资者定价行为分析

本文主要分析了商业银行引入战略投资者时,战略投资者与商业银行对所参股的定价问题。通过分析,得出在不同边际成本条件下,商业银行股份的定价在边际成本不变条件下战略投资者所支付的价格高于城市商业银行股份的实际价值,该价格会落在一定的价格区间内,而在边际成本可变的条件下战略投资者和城市商业银行将会达成一个最优定价,当存在投资限制时战略投资者往往会选择投资至最高上限。     

Towards sustainable rural development in Central and Eastern Europe: Applying land consolidation

Over the past twenty years, social and economic decline in rural areas has intensified in the Central and Eastern European countries. A precondition for the reversal of this decline is the implementation of new policies in relation to the fundamentals of land ownership and management. In addition to addressing the problems of land ownership fragmentation, these should include measures to improve agricultural production and employment, taxation policy, and legislation to protect land ownership rights, within the context of acknowledging environmental and sustainability considerations. In Europe, the requirement for readjusting unfavourable land fragmentation and promoting the appropriate use of land combining with positive environmental solutions is expected to create new sustainable land management systems. The consolidation of land ownerships may be an effective and active land management instrument which not only addresses the problems of land fragmentation, but also, if applied sensitively, may be an instrument for delivering sustainable rural development in a wider context. The aim of this research is to investigate land consolidation as an essential tool to create sustainable rural areas in Lithuania.     

Propensity to firm creation: empirical research using structural equations

The identification of the entrepreneurs’ characteristics and the knowledge of the entrepreneurial profile of university students have been assuming a growing importance in the development of educational programs directed towards the entrepreneurship and start-up processes. This study aims to identify the factors that most contribute for the intention to start up a business. The research also tries to identify the profile of a potential entrepreneur student concerning several characteristics: personal attributes, family, demographic variables and motivations. Research findings include the idea that entrepreneurship education is the most relevant factor in what concerns the propensity to business creation. On the other side, personal characteristics have an important role in shaping motivation to start-up a business and perceived hurdles have a negative impact in the intention to start-up. The results may be relevant when developing an adequate educational program directed to the entrepreneurship education and start-up processes.     

现代分销体系的渠道设计和治理结构探究

首先介绍分销渠道的概念与结构,然后论及分销渠道的设计原则和如何设计的问题,最后结合以上两部分对分销体系(现代分销企业)的治理问题展开讨论。     

Environmental activism and consumers’ perceived responsibility

The growing importance of environmentalism trends have led to a significant rise in environmentally friendly consumers’ attitudes and behaviours who thereby demonstrate their collective strength through both their individual buying decisions and their involvement in social movements, as is the case of the environmental activism. This activism extends to include a set of environmental behaviours spanning environmental group membership, involvement in political action and/or in environmental organisations, influencing policy or management decisions and engaging in pro‐environmental protection behaviours. The more citizens become aware of their own role in the problem of environmental degradation, the more willing they prove to become part of the solution. High levels of individual Perceived Environmental Responsibility (PER) may foster the more environmentally friendly attitudes and behaviours that lead to Environmental Activism (EA). Thus, the purpose of this research is precisely to discuss the relationship between PER and EA, and whether gender proves a significant factor in predicting PER and EA. For a sample of Portuguese consumers, who consented to participating in the research, we studied the predisposition towards EA by applying a questionnaire administered in the form of a personal interview. The results indicate that despite the perceived environmental responsibility observed, individuals present only low levels of environmental activism and civic participation in environmental causes. However, for the small percentage of individuals belonging to an environmental organisation, we do verify that EA ran higher among those reporting Environmental Group Membership (EGM). We additionally observe how PER might prove a predictor of EA even though the model applied to test this relationship only explained a small proportion of the variance in EA levels and hence requiring further research into the factors influencing EA. As regard gender, while women display similar levels of EA to men, they also report significantly higher PER than men.     

Green consumer market segmentation: empirical findings from Portugal

Concern with environmental degradation has led to a new segment of consumers: the green or ecological consumers. Marketers must pay special attention to the needs of this segment. The growing concern with the environment, increased competition and greater selectiveness and demands of consumers represent an immediate challenge for green marketing. This paper aims to identify distinct market segments based on several environmental variables. It also investigates individuals' behaviours and perceptions about green consumerism. The used methodology was the collection of primary information through a direct survey. The study covered 887 Portuguese consumers, aged over 18. The results show that certain environmental and demographic variables are significant in differentiating between the ‘greener’ consumer group and the other segments. Portuguese consumers, despite their support for policies designed to improve the environment, do not always translate their concerns into environmentally friendly actions. Possible implications of these results for firms' marketing strategies are also discussed.