家乐福渠道运行中零售商与供应商的关系管理

在经历了30年（1960—1990）的历练后,连锁超市已成为占主导地位的零售业态。通过坚持不懈地推广连锁经营,零售商不断冲破地域限制形成了规模经济,从而可越过批发商直接从供应商进货,原来的产销矛盾开始演化为供应商一零售商矛盾。在市场大供应链终端的零售业本身渠道运行效率提高的同时,供应商一零售商矛盾的出现对营销带来了新的挑战。本案例选择由法国人M·富安尼先生创立的于1995年进入北京市场的家乐福连锁零售公司（Carrefour,以下简称家乐福）为零售业的代表,深入研究家乐福对供应商的分类、选择、建立业务关系和奖罚等行为。在布局上,首先,简要介绍案例企业背景和家乐福的概况及其货物采购;其次,深入研究家乐福与供应商业务的建立、维护和发展;最后,详细分析家乐福对供应商的管理行为（包括奖罚等）,以便进一步实例论述渠道运作中零售商与供应商的关系管理。     

零售巨头在中国的物流布局给我们的启示

通过比较分析沃尔玛与家乐福在中国的物流发展现状,指出我国零售企业的物流管理系统存在很多不足,我国零售业应汲取两大外资零售业巨头物流系统的优点,结合自身情况,寻求适合中国零售业发展的物流模式。     

大型综合超市的经营特征和组织管理——沃尔玛、家乐福、易买得经营管理比较分析

20世纪90年代以来许多国际大型综合超市相继进入中国拓展业务,不仅给我国的流通业带来新冲击,而且也为我国商业的发展引入了新战略、新思路和新理念。美国的沃尔玛、法国的家乐福、韩国的易买得,这三家来自不同国家的大型综合超市,在中国有着良好的经营业绩,这对国内零售业的发展有很好的指导和借鉴作用。本文通过对这三家大型综合超市的经营特征和组织管理的比较和分析,分析总结他们经营管理的共同点和各自的特色,以供同行业借鉴和参考。     

我国零售业保护期结束后的竞争态势

随着零售业保护期的结束,我国零售业将处于一种前所未有过的竞争态势之中。零售业的彻底对外开放,关系着我国整体零售行业的发展。我们应看到外商的进入,对我国零售行业既是一种挑战,也是一种机遇。我国零售业如何面对这种对外资零售业全面放开的现实,去迎接挑战,本文结合我国目前最大的零售商"联华超市"的经营发展状况,与第二大洋巨头"家乐福"进行具体比较,以获启示。     

Marketing Report-Carrefour in China

Carrefour is one of the largest retailers in the world, and also is the first foreign retailer entering China market. As a marketing analysis, this report first outlets Carrefourg profile and introduces its development in China market; then, analyse its marketing environment, from the micro and macro aspects, finding out that the advanced management experience and retailing mode provides privilege, and the rapid economic development give Carrefour big opportunity of further development in China market; Carrefourg situation are analyse by the method of SWOT, which provide a clear image of its current business status; the 4ps theory is adopted to investigate Carrefourg marketing strategy in China market, also the critical evaluation of those strategies are given in this report ; the following parts forecasts its future growth in China; three recommendations： Building up tight and good relationship with Chinese public; quick response to the political issues which may affect eompanyg image; and annexing strategy are made to improve Carrefourg future performance in the final part.     

Marketing Report-Carrefour in China

Carrefour is one of the largest retailers in the world,and also is the first foreign retailer entering China market.As a marketing analysis,this report first outlets Carrefour’s profile and introduces its development in China market;then,analyse its marketing environment,from the micro and macro aspects,finding out that the advanced management experience and retailing mode provides privilege,and the rapid economic development give Carrefour big opportunity of further development in China market;Carrefour’s situation are analyse by the method of SWOT,which provide a clear image of its current business status;the 4ps theory is adopted to investigate Carrefour’s marketing strategy in China market,also the critical evaluation of those strategies are given in this report;the following parts forecasts its future growth in China;three recommendations: Building up tight and good relationship with Chinese public;quick response to the political issues which may affect company’s image;and annexing strategy are made to improve Carrefour’s future performance in the final part.     

基于节约里程法的北京市家乐福超市配送线路优化方案

首先对节约里程法的节约思想和主要步骤进行了概述,并以北京市家乐福连锁超市为例,采用节约里程法对家乐福目前的配送体系进行优化,从优化前后的数据对比得出可靠结论,即节约里程法可使配送里程大幅减少,有效提升配送效率。     

家乐福在中国逆市而动的市场战略研究

本文旨在探究家乐福在华逆市而动的策略及原因,以期对中国本土的零售企业应对当前的危机、实施"走出去"战略提供一些可资借鉴的经验。     

Slotting Allowances in China: Perspectives of a Large Manufacturer Versus a Large Retailer in the China Grocery Market

ABSTRACT

Slotting allowances and contractual marketing agreements pervade the retail environment in the United States. They represent a profit center for large retailers who exercise market power and represent a cost center for large manufacturers. Many manufacturers have alleged that they are “held captive” to procure prime retail space. Despite the influx of retailers and manufacturers based in the United States, the deployment of slotting allowances in China is less prevalent but does pervade the grocery sector. The purpose of this study is therefore to explore the attitudes of large Western manufacturers and retailers toward the issue of slotting allowances in the China grocery market through a qualitative study. In-depth interviews were conducted with key decision-makers from Coca-Cola (manufacturer) and Carrefour (retail hypermarket) to critically explore their attitudes toward slotting allowances. The interviews reveal principal differences grounded in cultural norms.