中国城乡二元工业化反差的理论解析

在我国,以乡镇企业为核心的农村工业化和城市工业化并存,形成了"二元工业化"格局.但是城乡二元工业化有着很大反差.对此反差进行理论解释的目的在于寻找减小这种反差的路径--进行制度创新、城乡工业合理分工、推动农村工业化进程、加快城镇化建设.     

The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings

The popularity of online rate-and-review websites has increased the importance of word-of-mouth (WOM) volume (number of ratings) yet the retail literature has not paid adequate attention to understanding its impact. This paper highlights WOM volume as a high-scope, decision-making cue upon which the influence of other WOM-relevant characteristics on a WOM message's persuability depends. We begin, via a pretest, by demonstrating the intuitive expectation that high volume, relative to low volume, accentuates or assimilates perceptions of positivity or negativity of WOM targets. Then, through two experimental studies, we show that depending upon how high volume interacts with WOM consensus and consumer decision precommitment, it can contrast preference away from the valence of a target also. In our third and final experimental study, we demonstrate that consumers differ in their susceptibility to the influence of high volume. Those with a higher desire to be different from others, compared to those with a higher desire to be similar, are resistant to high volume's assimilative sway and do not show the valence-accentuating effects demonstrated in the pretest. Retail managers and researchers should find these insights about the different roles of WOM volume beneficial.     

相似背景下的土地利用与经济发展数据相关分析——以武汉城市圈为例

相似情况下各城市的土地面积数据与经济数据相关分析,能为基于横向对比的土地利用数据预测提供参考。以武汉城市圈为研究对象,在相关性分析的基础上,构建土地与经济数据散点拟合模型,并探究模型相似性。研究结果表明:孝感市、黄冈市、咸宁市、仙桃市与天门市处于同一城市化水平,且此5个城市土地面积数据与经济数据的拟合模型具有很大相似性,其中5个城市的耕地数据与消费品零售总额数据拟合模型相似度最高。以此认为,基于相似性的横向对比完全可行。     

翻译法与交际法互补研究

翻译法和交际法是外语教学两种常用的方法.外语教学界关于这两种教学法的争论由来已久,比较翻译法和交际法有其各自的优点和缺点,教师在大学英语教学实践中应正确对待两种教学方法,努力做到各取其长,融合贯通,相互补充.     

福建漳平市箭竹坪矿区主采煤层对比分析探讨

文章在对箭竹坪矿区岩资料收集整理的基础上,分析并研究了矿区的岩煤层对比。经过分析表明,在某些标志层特征不明显的情况下,找到其它某些特征明显的标志层对矿区的岩煤层对比可起到相当重要的作用。     

Reputation gaps and the performance of service organizations

Links between the reputation of organizations and their financial performance are intuitively attractive to assume, but often difficult to demonstrate convincingly. Gaps between employee and customer perceptions of corporate reputation have traditionally been associated with poor performance. In the context of service business and applying assimilation‐contrast theory, we hypothesize that the nature of such gaps will, in reality, have a differential effect on future revenue depending on the size and valence of the gap. The effects of small gaps should be assimilated by customers, but larger ones have a greater potential of creating a contrast effect resulting in significant increases or decreases in subsequent sales. In businesses where employees have a more positive view of the company reputation than customers, we hypothesize a growth in future sales, and where they have a relatively more negative view, a decline. We test the effects of what we label as reputation gaps in 56 business units drawn from nine service organizations and confirm our hypotheses. Among the implications of our findings are that managing reputation by elevating employee perceptions of a company's reputation above those perceived by its customers holds the potential to enhance future sales. Copyright © 2009 John Wiley & Sons, Ltd.     

我国国债发行规模与趋势

自 1994年以来 ,我国国债规模急剧扩大 ,积极的财政政策初显成效。本文引用国际上公认的衡量国债规模的四项指标 ,并结合西方发达国家的这些指标状况 ,对我国的国债规模进行了理性的比较分析 ,最后 ,得出了关于我国国债发行规模的一些基本结论。     

浙江城乡居民生活水平的对比分析

用定性分析与定量研究相结合的方法．对浙江省城乡居民生活水平进行对比分析，研究城镇居民与农村居民的生活质量与差距，探讨城乡居民生活水平差距的原因和趋势，寻求持续稳定提高农村居民生活水平的主要途径。这对促进农村经济持续稳定增长，缩小城乡居民生活水平差距，保证社会和谐发展有着重要的现实意义。     

质量流量计在原油集输系统中的应用

对油田企业分区块计量问题的现状进行了分析,指出了目前存在计量误差的主要原因,针对费希尔Ex8300质量流量计在使用中存在的缺陷,重新引进了新型CMF纯油质量流量计,报告了在多个原油集输站的试验情况,通过试验比对,找出了产生系统误差的根本原因,提出了在分队、分区块计量中质量流量计的应用是可行的,并告戒仪表管理人员对质量流量计的输入参数的动态变化要进行适时调整,以保证仪表的计量准确。     

中国内外资零售企业竞争态势比较分析

本文以限额以上零售企业为样本，采用静态比较分析的方法，从基本情况、财务结构、盈利能力和工资福利等方面进行比较和分析。以探求当前我国内、外资零售企业的真实竞争状况和动向，并对我国内资零售企业如何把握和参与竞争提出相关建议。最后指出零售业自由化和全球化的最终赢家是PK台下的观众：中国的消费者和老百姓。