Obesity of politicians and corruption in Ukraine in 2000–2020– Reply

We collected 469 frontal face images of Ukrainian cabinet ministers who were in office in 2000–2020. For each image, the minister's body mass index was estimated using a computer vision algorithm. The time series of median estimated body mass index of cabinet ministers co-moves over time with two existing measures of corruption – World Bank worldwide governance indicator Control of Corruption, and the discrepancy between the quantity of luxury wristwatches exported from Switzerland to Ukraine (reported by Swiss statistics) and the corresponding quantity imported by Ukraine from Switzerland (reported by Ukrainian statistics).     

Luxury products for the circular economy? A case study of Bang & Olufsen

This paper examines whether luxury products can support a circular economy. This is done through a literature review of luxury products and the links to circular economy, as well as a case study of Bang & Olufsen (B&O). The literature review revealed links between some of the core characteristics of luxury products and the circular economy. This included aspects such as the high quality, durability, service schemes, extended warranties, and large aftermarkets. The case study supports the links between the inner circles in the circular economy (maintenance, repair, and reuse) and some of the core characteristics of luxury products. B&O produces products with a long lifespan, has extended warranties, repair and service schemes, spare part availability for 8 years, an aftermarket, and leasing schemes. B&O also does reconditioning of components for its repair loop, conducts dismantling tests, marks plastic parts, and has a negative list that excludes certain hazardous components.     

The effects of power on consumers’ evaluation of a luxury brand's corporate social responsibility

This paper examines how power affects consumers’ responses to corporate social responsibility (CSR) initiatives of luxury brands. The results of three studies show that high‐power individuals evaluated a luxury brand's CSR campaign more positively than low‐power individuals. High‐power individuals viewed CSR activities as being more fluent than low‐power individuals. This study further demonstrates that power influences consumers’ responses to nonluxury brand's CSR activities. Low‐power individuals, who are more receptive to warmth, evaluated nonluxury brand's CSR more favorably rather than high‐power individuals.     

香奈儿品牌形象对消费者购买意愿的影响分析

中国消费者为现阶段全球最大的奢侈品消费群体。自香奈儿进入中国市场以来,因其高贵、优雅、简约的设计风格受到中产阶级以上女性消费群体的欢迎和喜爱。在奢侈品行业中,品牌形象作为企业重要的无形资产,成为了品牌竞争的另一领域。基于上述背景,论文以“香奈儿品牌形象对消费者购买意愿的影响分析”为选题,以贝尔模型为研究基础,使用问卷调查法获取数据,运用SPSS 19.0统计软件对数据进行处理分析,并结合消费者行为学相关理论,研究品牌形象的不同变量对于消费者购买行为产生的影响。     

Sustainability concerns in luxury supply chains: European brand strategies and French consumer expectations

Sustainability in supply chain management has become a concern in both research and practice. Although consumption and purchasing have been significantly explored in the luxury sector, a gap in supply chain studies is still evident. Therefore, the aim of this article is to examine how industry bodies and supply chain partners address sustainability concerns in the European luxury sector and how they respond to consumer expectations. In an explanatory study, we have collected data about sustainable supply chain practices in 11 European luxury good companies, by interviewing and surveying 13 managers. In a first consumer study, we held interviews with French luxury consumers in Bordeaux about their sustainability expectations (N = 170). The results show that while the distribution of attention is dependent on the respective supply chain activities, luxury goods companies address sustainability concerns and aim to take responsibility for their activities. However, the emphasis is on the dimension of economic sustainability. A comparison with sustainability expectations of French luxury goods consumers suggests that business practices are not perfectly well aligned with these expectations. Consumers put more emphasis on social and environmental sustainability dimensions. On the other hand, business activities concerning waste reduction and raw material management rather well match consumer expectations.     

Discovering India's three levels of luxury consumption: An exploratory research to find a conceptual framework

Luxury marketing research has moved from functional product attributes to a ‘democratized’ view in emerging economies. This seems to be based on the development of interactive and digital communications. Luxury research studies have historically focused on the brand's and marketer's perspectives. Thus, little attention has been given to the consumer's view of what we consider to be the individual drivers, i.e., the ‘inner and outer self’ and how that impacts luxury consumption. This paper presents a framework of luxury and self, using concepts such as interdependent or outer, independent or inner, and a new concept of ‘digital self’. These appear as three levels of luxury consumption, i.e., conspicuous, individual, and interactive. The interdependent self is influenced by the external motives and leads to conspicuous luxury behavior. Individual self is affected by internal motives and thus influences individual luxury consumption. Digital self affects the networks of motive and relationships and thereby impacts interactive luxury consumption and behavior.     

与九头蛇的战斗--罗马共和国和我国唐代反奢侈制度的比较

骄奢淫逸之风犹如九头蛇，危害巨大且永生不死。与之的战斗遍布人类历史的每一个角落。作为现代西方法治文明的起源，除了监察官制度外，罗马在共和国颁布了一系列的反奢侈法律，从衣食住行各个方面抑制奢侈风气。中国古代也有同样功能的制度，仅以唐代为限，就有二十多部帝王诏令限制各种过分的开支。对二者进行比较会发现很多有趣的共同点，比如对家族财富的珍惜、专门官员的设置以及对社会风气的净化等。历史经验证明反奢侈规制在时间和空间上的一般性，并告诫我们：良好国民性格的养成是长期有效净化奢靡之风的必要条件。     

中国新奢侈品营销策略研究

目前,中国正成为世界上重要而且快速增长的新奢侈品消费市场。新奢侈品消费已经显示出消费群体以中产阶层为主、消费形式网络化、情感体验型消费、消费由一线城市向二三线城市扩张等特征。基于新奢侈品利用新的消费者心理,将高质量商品消费大众化,将消费的物品提升为一种新的体验和享乐的趋势,中国应根据自身独特环境来选择适合的营销策略,采取突出品牌个性,加快整合多种传播渠道,实施差异化品牌传播与体验式营销,发展品牌战略联盟等措施。优化产品营销规划,正确引导消费者进行理性选择,推动消费升级。并在全球市场竞争中立于不败之地。     

基于奢侈概念历史考略的奢侈品管理科学范式研究

奢侈品管理科学的范式研究是以广义定义为核心内容的规范研究到论证和确定狭义定义为主要方向的实证研究之间至关重要的一个研究阶段,起着承上启下的作用。从奢侈品形成的历史考略入手,对奢侈概念进行了系统的整理,确定了现代奢侈品定义的发展逻辑,理清概念间的逻辑关系和差异的历史成因,构建了奢侈品管理科学的基本范式,并在此基础上对奢侈品广义定义进行了修正和补充,为奢侈品管理领域的研究解决了科学划界问题。     

我国奢侈品税的政策效应分析

2006年4月,中国调整了消费税税目,将部分游离于消费税之外的奢侈品纳入了课税范围,其目的在于调节贫富差异,促进社会公平。究竟能否达到政策目标,由于改革时日尚短,缺乏足够的数据资料,难以进行实证检验。因此,本文主要从经济学理论方面进行分析和探讨,预期在中国当前的现实状况下,奢侈品税不仅难以缩小贫富差距,相反,还很有可能遏制国内新兴产业的发展。