Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing scholars in recent years. Our research contributes to this emerging domain by examining AI technologies in marketing via a global lens. Specifically, our lens focuses on three levels of analysis: country, company, and consumer. Our country-level analysis emphasizes the heterogeneity in economic inequality across countries due to the considerable economic resources necessary for AI adoption. Our company-level analysis focuses on glocalization because while the hardware that underlies these technologies may be global in nature, their application necessitates adaptation to local cultures. Our consumer-level analysis examines consumer ethics and privacy concerns, as AI technologies often collect, store and process a cornucopia of personal data across our globe. Through the prism of these three lenses, we focus on two important dimensions of AI technologies in marketing: (1) human–machine interaction and (2) automated analysis of text, audio, images, and video. We then explore the interaction between these two key dimensions of AI across our three-part global lens to develop a set of research questions for future marketing scholarship in this increasingly important domain.     

英文科技语篇中的人称"照应"与汉译

照应是语篇衔接研究的一个重要论题,也是英汉科技语篇翻译中不容忽视的问题.人称照应在英语的科技语篇中体现出不同于其他语篇类型的特点.如何解读照应词是翻译过程的关键.译者应该运用汉语偏爱的衔接手段取得与原文异曲同工的效果.     

论英美新批评理论中文本的突显

在西方传统诗学中,文本只是作为艺术的载体而具有工具性意义,其自身的本性是隐而不现的。英美新批评理论以文本的研究为中心,对传统文艺批评形态起到了颠覆性作用。文本的突显并不是文艺批评理论发展进程中的偶然现象。该文试图从西方美学发展的时代性及其特定的时代主题出发,探讨文艺批评理论中文本突显的必然性,以此来理解英美新批评理论的现代意义。     

论诗歌文本的审美张力及其抗译性

含蓄、音韵、形象和意境是诗歌文本固有的美学特质，也是诗歌文本审美张力的表现形式和表现元素。与此同时，其对诗歌文本的翻译也产生了极大的抗译性。译者必须充分调动译语的各种表达方式，最大限度地克服这种抗译性，努力再现原诗的美学特质。     

对中小型建筑企业合同管理的思考

通过对中小型建筑企业合同管理的现状分析，针对建筑企业合同管理存在的主要问题及其原因，提出了包括加强合同教育、优化企业和项目的管理组织结构、完善合同管理制度体系和合同文本体系、建立合同信息管理系统等提高中小犁建筑企业合同管理水平的主要途径。     

Intelligent agents for adaptive security market surveillance

Market surveillance systems have increasingly gained in usage for monitoring trading activities in stock markets to maintain market integrity. Existing systems primarily focus on the numerical analysis of market activity data and generally ignore textual information. To fulfil the requirements of information-based surveillance, a multi-agent-based architecture that uses agent intercommunication and incremental learning mechanisms is proposed to provide a flexible and adaptive inspection process. A prototype system is implemented using the techniques of text mining and rule-based reasoning, among others. Based on experiments in the scalping surveillance scenario, the system can identify target information evidence up to 87.50% of the time and automatically identify 70.59% of cases depending on the constraints on the available information sources. The results of this study indicate that the proposed information surveillance system is effective. This study thus contributes to the market surveillance literature and has significant practical implications.     

网络段子:微传播时代的全民狂欢

藉由"微媒介",网络段子作为新媒体写作家族的成员,因其短小精悍、发表无限制、娱乐性强的特征,契合了当下快节奏的生活,迅速形成全民写作热潮。它直面现实,消解权威,颠覆传统,调侃生活,娱乐大众,成为微传播时代大众精神消费的狂欢。     

科普翻译对中国百年时代精神的构建

我国科普翻译的百年史表明,在不同历史时期,科普翻译确实对时代精神的构建发挥了顺应、推动、改进、引领、主导的作用.当今构建时代精神,仍然需要科普翻译来助力.为了更好地构建时代精神,人们需要充分发挥创造性,用更多样的翻译方法来译介各类体裁的科普文本,并通过多元的渠道将科技知识传播给大众.     

Do consumers care about CSR in their online reviews? An empirical analysis

This research investigates how consumers assess hotels’ corporate social responsibility (CSR) practices when writing online reviews. The study explores the CSR discourse in online reviews over a 10-year period, highlighting how CSR’s social and environmental dimensions relate to the main hospitality topics (experience, amenities, location, transactions, value). Based on a longitudinal automated text analysis covering 480,000 reviews across six European cities, the findings reveal that hotel customers have gradually begun paying more attention to CSR factors, particularly to social and environmental ones. However, the aggregate results suggest that the overall CSR consumer discourse is still very limited, although it does have important implications in terms of consumer emotions and hospitality dimensions.