新疆坎儿井农业遗产资源保护与旅游开发利用

[目的]分析新疆坎儿井农业文化遗产资源的旅游效用,以期更好地指导当地旅游资源的开发利用工作,达到促进区域休闲农业可持续发展的目的。[方法]文章以新疆坎儿井农业文化遗产资源为例,分析其资源特征、资源保护及开发现状;采用AHP分析法分析坎儿井农业遗产资源旅游效用,基于上述分析并结合农业文化遗产旅游发展的需求,提出优化其农业遗产资源保护及开发的规划、模式及策略。[结果]坎儿井农业文化遗产资源中主体旅游资源坎儿井工程(B_1)、辅助旅游资源农业文化资源(B_2)、客源与市场特征(B_3)和外部因素特征(B_4)的权重分别是0.43、0.22、0.10和0.06。[结论]在比较其生态价值、环保价值、旅游价值的基础上,发现在稳固生态价值与环保价值的同时,挖掘新疆坎儿井的旅游价值是实现农业文化遗产有效保护的最佳途径;主体旅游资源坎儿井工程和辅助旅游资源农业文化资源为坎儿井农业遗产资源旅游带来良好的经济收益,而客源与市场特征和外部因素特征权重最低,说明这两个因素是导致旅游效益权重低的主要原因;农业遗产资源旅游的保护和开发两者互惠共赢,但必须建立在重视农业遗产资源的保护及其宣传保护的基础上。     

A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

Authentication as Institutional Maintenance Work

Institutional maintenance work refers to actors’ deliberate effort to maintain an institution. This paper examines how actors use authentication, i.e., the relational constitution of an artefact as original or as a genuine expression of a particular type, style or person, to accomplish institutional maintenance work. We investigated contemporary adjustments to six listed buildings. These works were undertaken to keep these buildings functional while at the same time protecting their listing; by doing so they contributed to maintain the institution of Architectural Heritage. Our analysis identifies three forms of authentication: material consolidation, crafts mobilization and character enhancement. We elaborate on each of them and explain their institutional underpinnings and outcomes. The paper concludes with an articulation of authentication as a potent form of institutional maintenance work. Taking its starting point in materiality, authentication is a relational practice that helps maintain institutions relying on irreplaceable artefacts for their maintenance.     

Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences

This paper aims to explore the link between creativity orientation, investment in visitors’ experience and operating and funding performance in tourist attractions, taking museums as a case study. The empirical work is based on an analysis of the information provided by a sample of Spanish, French, German, British and American museums. The findings highlight the positive impact of creativity orientation on museums’ operating performance, but show a curvilinear effect on funding performance. The use of new technologies and adaptation to the audience proves positive when seeking to attract visitors.     

岭南文化嵌入性对珠三角本土企业组织学习的影响

组织学习对企业的自主创新乃至整体进化具有重大影响,而组织学习在很大程度上是嵌入一定文化环境的珠三角本土企业的组织学习不可避免地受到岭南文化嵌入性的影响,而这种影响有很大一部分是"阻碍性"的岭南文化的偏向闭锁凝滞、拙于自我创造、缺乏价值理性、排斥正统正规、忽略正式组织等局限性在珠三角本土企业组织学习的取向上留下了明显烙印,并具体反映在知识来源、知识传播、学习主体、学习幅度和学习效果等方面     

Learning in Design and Technology: The Impact of Social and Cultural Influences on Modelling

The paper introduces the highly problematic nature of modelling in design and technology education and examines the relationship between cognitive and concrete modelling. Its aim is to gain insight into what learners do, rather than what others say they ought to do in their learning activities. The variety of purposes that educators have for learners’ modelling are discussed through examining the contested curriculum justification for design and technology education itself. The paper proposes that learners’ modelling cannot be extracted from the social milieu in which they act and it provides some insights of these social influences through the analysis of two case studies. Their settings are a girls’ secondary school and a college of higher education. Each case study is presented independently but organised with a common format to consider a) the impact of assessment on learning intentions and outcomes; b) cultural influences on learning and modelling; c) social influences on learning and modelling. A discussion of the emergent themes considers implications for teachers. This revised version was published online in July 2006 with corrections to the Cover Date.     

以企业再造思想振兴东北老工业基地

从企业再造理论产生的背景和东北老工业基地的实际情况来看,在振兴东北老工业基地的实践中应贯彻企业再造思想.要以企业再造思想为指导,把整个东北地区看做一个大组织,搞好地区的文化建设;要从企业再造理论的精神实质出发,建立新的完善的市场机制;要坚持企业再造思想所强调的三个核心原则,搞好东北地区的行政改革.     

上海城市历史遗产保护项目投资管理初探

历史遗产保护是中国实践科学发展观，走可持续发展道路的重要组成部分。上海实施最严格的保护制度，开展试点工作。以试点项目中74号街坊为例，从房地产投资商的角度，对这类特殊项目的投资和成本管理所应关注的几个关键问题进行了探讨，提出自己的观点，为同类项目提供参考和借鉴。     

Cultural industry development and multiple group participation in Taiwan

Based on the unique historical site culture assets, series of culture activities and constructions are held by Taiwan municipal government positively in recent years to raise local strength. Though the city landscape of Taiwan is far away from the traditional one, the comparison and analysis of foundation of cultural industry and the situation of cultural participation should be carried on to find out the real issues in Taiwan＇s cultural industry and cultural marketing so as to strengthen the ability of local development. This study finds out the resources of culture administration and the social participation in hope for clearing up the matters of Taiwan＇s cultural industry development, avoiding type Ⅲ errors, and giving suggestions.     

文化差异对中国大学生英语写作的影响

文化差异对学生的外语学习尤其是写作影响很大。文化差异对篇章结构、语句结构、措词和修辞都产生影响。