Is similarity a constraint for service-to-service brand extensions?

Are service brands constrained in launching new service offerings? Both research evidence and managerial wisdom suggest brands should extend to similar categories. However, in five studies using real-life brands - four experiments and one large-sample survey - we provide evidence that similarity is less of a constraint for service brands extending to other service categories (service-to-service extensions), compared to cases involving parent brands or extension categories of a product nature. Importantly, we demonstrate that such an effect occurs because service brands possess associations relevant across the spectrum of service categories. Our results suggest that service brand managers have the opportunity to stretch their brands to dissimilar service offerings; yet, they need to ensure the marketing execution does not make the brands’ service associations inaccessible to consumers. The findings suggest that even product brands can build service associations by adding service components to their offering, thus becoming “servitized” and better able to extend to dissimilar service categories. Overall, our work contributes to the academic debate documenting that the principles governing the management of product vs. service brands are not identical.     

基于价值链分解的业务外包模式研究

业务外包作为企业增强自身优势的有效途径正在被世界越来越多的企业采用.文章从价值链分解的角度论述了业务外包的基本理论、优越性、主要形式以及进行业务外包应注意的问题,并探讨了业务外包对我国的启示.     

社会主义核心价值体系的文化内涵分析

在社会体制与社会结构深刻变动、思想观念深刻变化的新形势下，在思想大活跃、观念大碰撞、文化大交融的时代背景下，建设社会主义核心价值体系，具有极强的现实针对性。准确地把握社会主义核心价值体系的科学内涵及其精神实质，是建设社会主义核心价值体系的前提。对于倡导和谐理念，培育和谐精神，打牢全党全国各族人民团结奋斗的思想道德基础，具有极为重要而又深远的理论意义和实践意义。社会主义核心价值体系可以从文化内涵方面展开发掘，具体包括政治文化、思想文化、精神文化和道德文化四个层面以及与和谐文化构建的关系方面，这是研究社会主义核心价值体系的一个新视角。     

铅锌冶炼企业的购并决策

文章重点讨论铅锌冶炼企业的购并决策问题。购并决策是一个过程,它包括对企业自身特点的了解,目标企业的选择、决策等问题。     

Average Monotonic Cooperative Games

A subclass of monotonic transferable utility (T.U.) games is studied: average monotonic games. These games are totally balanced. We prove that the core coincides with both the bargaining set à la Davis and Maschler and the bargaining set à la Mas-Colell. To obtain this result a technique based on reduced games is used. Journal of Economic Literature Classification Number: C71     

家具企业核心竞争力评价体系研究

在激烈的市场竞争中,企业的核心竞争力成为管理界的研究热潮。在家具市场由卖方市场转为买方市场的今天,对家具企业的核心竞争力进行研究具有一定的现实意义。本文从以客户为中心的角度,将财务绩效融入核心竞争力的评价,构建了家具企业核心竞争力的评价体系。     

企业经营战略失败分析

企业制定经营战略的目的是适应环境的变化,然而由于种种原因,企业的经营战略常常面临着失败。 因此从七个角度分析失败的原因,并提出相关建议,从而树立起全局观念、创新观念、风险观念和应变观念 等一系列重要战略观念。     

Business relatedness and performance: a study of managerial perceptions

Understanding of business relatedness and performance effects is the foundation of any diversification decision, but we have limited knowledge of how managers consider relatedness. This study identified relatedness classes and performance effects using perceptual survey data from top industrial executives. Four classes with significant variable differences were found: high, technology, customer, and low relatedness. Technology relatedness had a strong positive performance effect and high relatedness had a negative effect. The findings confirm that perceptions are multidimensional, but may include five key factors rather than the previously identified attribute categories of product–markets, resources, and value chains. Contributions to diversification literature are discussed. Copyright © 2006 John Wiley & Sons, Ltd.     

创业初期如何构建企业核心竞争力

首先论述了创业企业初期所面临的诸多问题,并通过对所面临各个问题产生原因的分析,指出了创业企业要想最终成功创业,其关键在于识别出创业初期构建核心竞争力的各个因素,并由此着手进行构建。     

论中小型旅游企业的核心竞争力

新世纪为我国的旅游业发展带来了巨大的发展机遇。在国家积极扶持中小型企业发展的今天,我国中小型旅游企业迎来了良好的发展机遇。但是,无数中小旅游企业的经营者都面临着如何在激烈竞争的市场中生存、发展问题,也就是说如何提高中小型旅游企业的核心竞争力问题。本文拟从中小型旅游企业的特点、中小型旅游企业的核心竞争力及中小型旅游企业核心竞争力的培养等三个方面,谈谈如何培育中小型旅游企业的核心竞争力问题。