当前经济环境下的注册会计师诚信建设

在当前经济环境下,随着审计市场竞争的加剧,注册会计师行业遭遇到了严重的诚信危机。审计市场的逆向选择现象在一定范围内存在,起到了不良的示范效应。只有从外因与内因这两个方面入手,不断完善注册会计师行业的诚信环境以及加强从业人员自身的诚信意识,才能促进注册会计师行业得到更健康长远的发展。     

电子商务网上交易的信用查询研究

目前制约我国电子商务发展的诸多因素中，信用缺失问题是最主要的原因。信用问题的核心是信用信息的真实性，而对这种真实性进行信用查询的目标是为了降低买卖双方在网上交易过程中的风险。我们可以利用互联网技术在信息传播方面即时性、广延性的特点和优势，在电子商务平台上构建信用查询体系，来降低交易风险。从信息组织的角度对信用及信用查询体系作了初步探讨，分析了电子商务环境下信用的特点及组织实施信用查询所涉及的主要技术和方法。     

会计诚信建设的途径探析

会计造假现象不仅给国家的财产造成巨大的损失,而且给人民的生活也带来巨大危害,因此会计诚信成为消除会计造假现象的一剂良药。本文立足会计诚信的现状分析会计诚信缺失造成的危害,以及会计诚信缺失的原因,并提出建设良好会计诚信的建议。     

Inflation targeting credibility and sovereign risk: evidence from Colombia

This article relates to the literature on sovereign risk in developing countries. In particular, we present empirical evidence to address the effect of inflation targeting credibility on sovereign risk based on the Colombian experience. The findings denote that credibility is an important improvement in the institutional framework to reduce the sovereign risk premium.     

Is Current Way of Promoting Sustainability,Sustainable?

Consumer behavior regarding sustainable products has been a complex concept. There is a discrepancy between consumer’s espoused concern towards environment and their purchase of environment friendly products. Past literature suggests greenwashing being a possible reason for this discrepancy. With greenwashing being caused by mismatch between communication and perceived performance, this article focuses on assessment of simultaneous impact of both communication and performance elements on brand attitude. A quantitative study was undertaken to test the hypotheses. This was followed by a qualitative study to understand alternative explanation of hypotheses that was not accepted. The research revealed that a consumer’s attitude toward a green brand is impacted both by his or her general skepticism towards green ads and the credibility that she assigns to the firm’s green message. Perceived value of product also had a positive impact on brand attitude. Findings advance academic literature and support managerial community by highlighting factors for building a positive green brand attitude and resultantly avoiding the trap of being equated with greenwashing.     

Celebrity endorsements: Investigating the interactive effects of internalization,identification and product type on consumers’ attitudes and intentions

In line with Kang and Herr's work (2006), this research questions the ELM's contention that celebrity credibility serves foremost as a peripheral element in a persuasive communication context. Nevertheless, in a different light to the Kang and Herr's ‘either-central-or-peripheral-role’ of a source characteristic, this research advances that celebrity credibility plays concomitantly central and peripheral roles in a persuasive message context depending on product involvement and brand-purchase motive. Particularly, this research uses the notions of ‘source internalization’ and ‘source identification’ (Kelman, 1961) to theorize that source credibility can have a concomitant dual role (peripheral and central) in a persuasion context. More precisely, this research investigates the interactive effects of source identification and internalization with product involvement as well as brand-purchase motives on consumers' attitudes and intentions. Source internalization is predicted to have persuasive effects in the contexts of high-involvement as well as informational products. Source identification is predicted to have persuasive effects in the context of low-involvement as well as transformational products. The findings of two experiments show that celebrity credibility acts through only a single route (i.e., only internalization has persuasive effects) uniformly across different product involvement levels and brand-purchase motive types. We interpret these results with the lens of the ‘match-up’ hypothesis (Kamins, 1990).     

‘You really are a great big sister’ – parasocial relationships,credibility, and the moderating role of audience comments in influencer marketing

ABSTRACT

This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to audience comments was created. The results indicate that a parasocial relationship with the influencer builds the perceived credibility of the influencer, while comments by other audience members moderate the effect. Influencer credibility positively affects brand trust and purchase intention. The findings enhance the understanding of the role of an active audience in influencer marketing.     

农民对宅基地权利认知及影响因素研究*——以河北省新乐市为例

［目的］通过对河北省新乐市农民在宅基地权力认知及影响因素方面的分析，探究我国农村宅基地制度并提出相关建议。［方法］文章受制度功能可信度理论启发，以河北省新乐市14个行政村为调研对象，探究农民对宅基地相关权利认知情况，同时采用Spearman相关性分析研究影响农民宅基地认知的因素。［结果］调研地自发宅基地流转市场已形成，宅基地制度功能处于社会保障功能向财产功能转变的过渡阶段； 农民对宅基地所有权认知不明晰，但并不影响宅基地市场建立； 在宅基地流转中，农民更关注相互之间信任、村委会保留的记录、流转中形成的“事实产权”； 农民性别、年龄、受教育水平和家庭人口数是影响权利认知的主要因素。［结论］依据制度功能可信度理论充分考虑宅基地制度在现阶段的功能变化，因地制宜； 政府应关注农民的宅基地使用权问题，使其真正成为农民的财产； 应对农村宅基地流转中形成的事实产权逐渐正式化； 应制定年轻人就业帮扶和年长者社会保障等相关政策，避免宅基地流转影响农村社会稳定性。     

Bayesian and Bühlmann credibility for phase-type distributions with a univariate risk parameter

Credibility theory is a statistical tool to calculate the premium for the next period based on past claims experience and the manual rate. Each contract is characterized by a risk parameter. A phase-type (or PH) random variable, which is defined as the time until absorption in a continuous-time Markov chain, is fully characterized by two sets of parameters from that Markov chain: the initial probability vector and transition intensity matrix. In this article, we identify an interpretable univariate risk parameter from amongst the many candidate parameters, by means of uniformization. The resulting density form is then expressed as an infinite mixture of Erlang distributions. These results are used to obtain a tractable likelihood function by a recursive formula. Then the best estimator for the next premium, i.e. the Bayesian premium, as well as its approximation by the Bühlmann credibility premium are calculated. Finally, actuarial calculations for the Bühlmann and Bayesian premiums are investigated in the context of a gamma prior, and illustrated by simulated data in a series of examples.     

浅谈会计诚信危机与对策

要想从根本上彻底地杜绝会计信息的虚假问题,就应从最基层的会计人员缺乏诚信的问题着手,加强会计诚信的宣传教育、提高诚信意识,完善相关机制、加强内部控制,逐步形成良好的诚信环境,进而化解会计行业的诚信危机,挽救会计行业的公信力。