知识产权活动的心理学基础探析

知识产权保护作为一种法律制度设计,不应违背人的心理规律。正是在现代知识产权法律制度的保护下,“天才”的需要得到了满足,才为创造性劳动提供了不绝的动力,这是一个不断递进的过程,权利人不断从中获取动力,个人与社会在相互满足的过程中获得良性的互动与统一。但是,囿于需要的社会性,知识产权保护的目的应是满足人的需要而不是为了满足人的贪欲,并且,对需求的满足应纳入法制的轨道。     

浅议我国最佳外汇储备规模

截止到2005年12月底，我国的外汇储备已达到8000亿美元，关于其数额是多是少的争论进行得如火如荼。本文对充足外汇储备给我国经济和社会带来的有利之处进行了理论上的分析后．又采取数学方法对我国2004年最佳的外汇储备数额进行了测算．得出了一个结论：我国的外汇储备并不多。然后，在此基础上对我国外汇储备的管理提出了几点建议。     

How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory

Understanding customer needs is key for fashion retailers to stay competitive and innovative. Surprisingly, however, extant literature mainly explores customer needs in terms of a garment and its attributes rather than viewing shopping as a problem-solving process to meet customer needs. Moreover, these studies fail to address how customers meet their needs in-store (ISFR) and online fashion retailing (OFR). To fill this research gap, we empirically investigate customers' personal and social needs and how they can be met through the jobs-to-be-done theory. Findings reveal that, beyond the purchase of a garment, customer needs can be fulfilled through different ways, such as smart technology or a person's high interaction with social others in ISFR and the online shop experience or a social linkage without social interaction in OFR. Additionally, our findings offer potential service innovations for fashion retailing managers.     

The Antecedents and Consequences of Travelers' Need for Uniqueness: An Empirical Study of Restaurant Experiences

Dining out at a restaurant is one of the most important parts of travelers' tourism experience. The purpose of this research was to examine the antecedents and consequences of travelers' need for uniqueness (CNFU) in their restaurant experiences. Based on a literature review, three theoretical antecedents (perceived firm innovativeness (PFI), perceived firm uniqueness, and brand prestige) and three theoretical consequences (utilitarian value, hedonic value, and behavioral intentions) were proposed. During this process, it was theorized that consumers' uniqueness-seeking behaviors can be strengthened and/or weakened by three psychological moderators: attention to social comparison information (ATSCI), face consciousness, and materialism. By integrating the theoretical arguments, a structural model was proposed. The proposed model was tested using data collected from 379 travelers who had dined out at a luxury restaurant in the past three months. According to the data analysis results, PFI, perceived firm uniqueness, and brand prestige were all confirmed to be important factors in enhancing CNFU. Furthermore, it was determined that CNFU bears a positive impact on behavioral intentions, an impact that is mediated by perceived value. Lastly, the moderating roles of ATSCI and materialism were found to be significant. In the latter part of this research, managerial implications derived from the data analysis results are discussed.     

How does growth need strength influence employee outcomes? The roles of hope,leadership, and cultural value

Abstract

Strong growth need is essential if an employee is to be motivated to complete complex and challenging jobs. It is important for organizations to attract employees with high growth need strength and help them achieve positive outcomes. However, limited research has been conducted to examine the mechanism underlying growth need strength’s positive effect on employee outcomes. Based on hope theory, we hypothesized that hope mediates the effect of growth need strength on job performance and affective commitment by transforming employees’ general desire for personal growth into goal-related cognitive thinking, comprising both ‘will’ and ‘ways’. We further hypothesized the moderating effect of transformational leadership, and the joint moderating effect of transformational leadership and individual power distance on the relationship between growth need strength and hope. We tested our hypotheses with data from a sample of 265 subordinate–supervisor dyads from China. Data analysis results supported the mediating role of hope. We found that growth need strength has a stronger effect on hope when transformational leadership is higher, and this effect is the strongest when both transformational leadership and individual power distance are simultaneously higher. The implications of these findings for human resource management research and practice are discussed.     

汽轮机安全监测系统探头安装及注意事项

安全监视系统(TSI)是保证汽轮机安全稳定运行的保护系统,包括对汽轮机转子的运行状况进行可靠的连续检测、对汽缸的机械工作参数连续地测量,记录机组启停和运行状态。通过各种TSI探头,汽轮机运转过程中的工况变化产生电信号输入到前置器,为记录、记忆设备提供信号。     

社会主义核心价值体系视阈中金融文化建设的探析

社会主义核心价值体系是统领中国社会主义文化建设之纲,金融文化建设是中国社会主义文化建设的重要组成部分。金融文化建设只有在社会主义核心价值体系的指导下,才能发展和完善,才能促进金融业的可持续发展。     

解析节约型社会与扩大内需、经济发展之悖论

本文解析节约型社会与我国的扩大内需的政策和经济发展之间是否存在着相互冲突的关系。文章从3个层面逐步论证,节约型社会提倡高效的资源利用、促进公平的社会消费与福利以及呼吁了可持续的代际资源分配。这不仅不违反我国的扩大内需政策,同时也是从消费的角度来保证我国经济的可持续发展。     

试析知识产品的价值形成和实现机制

传统的价值理论认为,商品的价值量取决于社会必要劳动时间,商品按照价值量相等的原则进行交换。商品的价格随商品的供求关系围绕着价值上下波动。知识产品的价值规则与此不同,它是由个别优等劳动时间决定,其价值实现是一种低价递减机制。     

The Impact of Consumers’ Need for Uniqueness and Nationality on Generation Y's Retail Patronage Behaviors: Investigating American and Taiwanese Consumers

ABSTRACT

Generation Y (Gen Y) consumers are now one of the most influential buying segments in U.S. history. This article empirically assesses the extent to which American Gen Y consumers and same-aged Taiwanese consumers’ need for uniqueness serves as a meaningful discriminant across retail patronage behaviors for branded apparel products. Results indicate a great deal of similarity between the two cultures’ need for uniqueness. Empirical findings reveal that consumers’ need for uniqueness does influence retail patronage behaviors. The implications of the similarities and differences between American Gen Y consumers and their Taiwanese counterparts serve as potential managerial mechanisms for building and sustaining retail patronage in a globalization era.