The role of network embeddedness across multiple social networks: Evidence from mobile social network games

This article examines peer influences from network relationships within a social network game (i.e., embeddedness) and across such games (i.e., multiplexity). Drawing on social influence theory, we develop a bivariate Poisson model of users’ repeated visits and latent attrition that accommodates peer interaction after controlling for homophily. We estimate the model using data from two social network games with considerable overlap among network members. We find that friends who are only multiplex across games exert greater peer influence on users’ game visits than members who are embedded within a single game. We also determined that ignoring network multiplexity across games may lead firms to mistarget users due to biased peer influences of embedded friends. This result provides an unresearched explanation—strength of peer influence—for the mixed findings in previous literature on network embeddedness. We utilized our results to conduct several scenario analyses to demonstrate how firms can effectively manage users’ engagement and target users in multiple social network games.     

普惠金融发展的地区差异、收敛性及影响因素研究*——基于中国省级面板数据的检验

本文利用2005—2016年省级面板数据，对我国各地区普惠金融发展水平进行测度，并在此基础上探讨其收敛性及影响因素。结果表明：（1）我国普惠金融发展水平在考察期内总体偏低，并且呈现出显著的地区差异性。（2）绝对β收敛在全国、中部和西部均存在，而东部不存在；条件β收敛在全国、东部和西部均存在，而中部不存在。（3）政府干预程度、市场化程度、人力资本质量、非正规金融以及外商直接投资对普惠金融发展均具有重要的影响。     

Drivers of eWOM engagement on social media for luxury consumers: Analysis,implications, and future research directions

The rapid industrialization and growth across the world have fostered the consumption of luxury fashion brands. Electronic word-of- mouth on social media (eWOM) is fast becoming an effective and germane strategy to engage luxury consumers through posting pictures, sharing reviews, and communicating information on platforms like Facebook, Instagram, and TikTok. Extant research has not examined the antecedents and drivers that lead to eWOM behavior. We leverage self-congruity theory and through its focal lens, our study addresses this research gap through a survey conducted with 453 consumers in Mexico, Latin America's fastest growing market. Our results indicate that need for status, susceptibility to normative influence, and luxury brand involvement, moderated by authentic pride and social media influencers lead to eWOM behavior on social media. We also demonstrate that luxury brand involvement and susceptibility to normative influence mediate the relationship between need for status and eWOM behavior on social media. The study provides important implications to managers and researchers by suggesting long-term actionable strategies for growth that can help luxury firms develop a sustainable competitive advantage over rivals and competitors.     

Urban Influence on Costs of Production in the Corn Belt

This article determines the relative technical efficiency of rural- and urban-influenced crop/livestock enterprises in the Corn Belt. Farmers in urban-influenced locations are less technically efficient than farmers in rural locations. During 1998–2000, stochastic production frontier procedures indicate that a 10% increase in urban influence leads to a close to 4% decrease in technical efficiency. The most successful urban-influenced farms have controlled costs as effectively as rural farms. They have tended to de-emphasize that nondairy livestock activities—particularly beef and hogs—do not rely extensively on off-farm income, and have relatively large, less residential/lifestyle operations compared to less successful urban-influenced farmers. However, our statistical analysis clearly bears out the refrain in popular literature that urban proximity raises the cost for, and decreases the viability of, traditional farms.     

从博弈论看商务谈判僵局的本质和处理

商务谈判中的僵局是谈判双方都不愿看到但又不得不面对的难题。只有了解了商务谈判僵局产生的本质才能够更好地处理好谈判中的僵局。从博弈论的角度,对商务谈判僵局的本质进行了分析,指出在挖掘共同利益的过程中既可以寻求到瓜分共同利益的有效途径,又可寻找到共同利益与个体利益实现的最佳结合点。     

浅析90年代以来日本"流通革命"的原因

90年代以后日本流通业进入激烈变革时期，这种变革是二战以来的第二次流通革命。流通革命改变了日本流通体系和结构，流通企业和生产企业之间的重组日益流行，流通运营方式正在发生变化，因此流通革命将对日本经济产生重要影响。导致日本流通革命的原因很多，主要表现在价格破坏、定价体制改变、进口增加、购买方式变化、流通自由化、产销同盟和信息化等方面的原因。对这些原因及其背景的分析也反映了当今日本经济的概貌和面临的课题。     

Research on impacts of international textile trade development on Chinese textile trade and countermeasure s

Under the international textile trade development condition, the author analyzes the international textile trade market and the situation of Chinese textile trade after China entry into WTO, reveals the influence of the world textile trade development on Chinese textile trade, and proposes a series     

论军服式样对服装文化的影响

该文认为．在人类服饰文化的悠久历史中．不同时期各领风骚的流行服装式样或多或少地都受到了军队服装的影响．军队服装已经渗入到人类服饰文化的方方面面．对推动服饰变革起着重要的作用．     

论外向型经济对中国中部崛起的影响

文章介绍了外向型经济的概念、内容、类型,分析了中部地区的基本情况及存在的问题,论述了外向型经济对中国中部崛起的影响。     

高速公路建设生态环境影响评价指标体系研究

随着高速公路建设如火如荼的进行,总里程的不断增加,它对生态环境的影响与破坏愈来愈严重,所以有必要进行高速公路生态环境影响评价研究。文章通过对高速公路建设项目生态环境影响评价指标筛选原则、指标初选、指标体系确立的具体分析与研究,完成了高速公路建设项目生态环境影响评价指标体系的研究。