Young consumers in the digital era: The selfie effect

This article investigates a mechanism named the selfie effect. By their frequent sharing of selfies on social media, perhaps displaying their cool new fashions or newly acquired tattoos, young people—unintentionally—help providers to promote their products and services, and thereby contribute to the commercial pressure. The existence of a selfie effect builds on hypotheses originating from a pilot interview study concerning how young adults master the consumer role. In this article, the existence of a selfie effect is investigated in a nationally representative web survey with 1,707 respondents aged 16–60, living in Norway. While 59% of the teenagers said they were posting selfies weekly or more often, only 2% among those in their fifties did. The multivariate quantitative analyses support the idea that teenagers and young adults, frequently online, become vulnerable in the consumer role. Particularly posting selfies and following bloggers increase consumer detriment and overconsumption.     

A comprehensive study of worldwide selfie-related accidental mortality: a growing problem of the modern society

Since Oxford dictionary has described ‘Selfie’, selfie deaths have received a fair amount of coverage but the extent of the problem and the data behind it have not been appropriately explored. The aim of our study is to obtain epidemiological characteristics of selfie-related mortality worldwide with the objective of providing an insight to ‘Why selfie’, ‘Why risky’, ‘Psychological basis’ and ‘measures of control.’ Despite thousands of web pages, very few scientific articles are available in medical journals. So, we went online via Google search engine compiling every reported instance after confirming it and verifying the information in Wikipedia. Non-fatal injuries and non-selfie type of photography-related deaths were excluded from the study. From 2014 to mid-2016, 75 people have died while attempting selfie in 52 incidents worldwide. Mean age of the victims was 23.3 and 82% were male. India is the most affected country and Russia and US being second. Fall from height, drowning and rail accidents are the top three modes of death. Large-scale use of cell phone worldwide and underlying risk in selfie behaviour seems the culprit. Inability to compare selfie with non-selfie photography due to lack of data is definitely a limitation. Worldwide initiatives are being taken like ‘NO SELFIE ZONES’ but still a multifactorial approach is required before it gets too late.     

#selfie: digital self-portraits as commodity form and consumption practice

Although selfies may appear to be the latest fad, their popularity has had a transformational influence on contemporary culture. Selfies invoke important issues in communication, photography, psychology, self-expression, and digital media studies – as they bring up a host of concerns about identity, privacy, security, and surveillance. This article provides an interdisciplinary overview of the selfie as both an object and a practice, and offers theoretical reflections on how the selfie can be seen as an important commodity form and consumer behaviour. The selfie is connected to concepts of authenticity, consumption, and self-expression, as well as practices of art history, media forms, and self-portraiture. Strategic use of the selfie reveals shifts in the traditional functions of the advertising photograph, from sources of information, persuasion, and representation to emblems of social currency. We position the selfie not as a postmodern anomaly but as a type of image with a history.     

Notes to self: the visual culture of selfies in the age of social media

This paper explores the cultural fascination with social media forms of self-portraiture, commonly known as “selfies,” with a specific interest in the self-imaging strategies of young women in their teens and early 20s. Ubiquitous on social media sites like Facebook, Tumblr, Flickr, and Instagram, the selfie has become a powerful means for self-expression, encouraging its makers to share the most intimate and private moments of their lives – as well as engage in a form of creative self-fashioning. Popularly regarded as a shallow expression of online narcissism, the selfie is both adored and reviled; yet it flourishes as one of the most effective outlets for self-definition. Through a critical engagement with a history of feminist representational politics, this paper explores the political urgency at the heart of the selfie phenomenon, and contemplates whether the urge to compulsively self-image is mere narcissism, or a politically oppositional and aesthetic form of resistance.     

(Selfie)ishness: using the I-It/I-Thou distinction to parse an ethics of self-portraiture

ABSTRACT

Martin Buber’s I-It/I-Thou distinction is presented in this article as a useful analytic framework for approaching the ethics of self-portraiture without unnecessarily falling back on the (not always helpful) psychological term of narcissism. The result of the application of Buber’s I-It/I-Thou to self-portraiture will reveal that, while some acts can represent the sort of championing of the self over others that we find worrisome in selfies, this is not productively discovered with the language of narcissism. Instead of looking for self-focus as the locus of ethics, the framework of Buber’s I-It/I-Thou asks that analysts look for the legitimacy of the second-personal demands that an instance of selfie-taking places on other persons. Implications to communication ethics are discussed.     

Foodstagramming in the travel encounter

This research investigates a new phenomenon – foodstagramming, in which tourists embark on capturing and sharing food photos – using a mixed-methods approach in three studies. Study 1 assesses how foodstagramming experiences are phenomenologically constructed in a field inquiry. Studies 2 and 3 undergo a rigorous scale development process by setting forth a foodstagramming benefit scale, which measures tourist perceived value in capturing and sharing of food photos in social media. These two studies further test its nomological network via a relationship leading from impression management to travel satisfaction through foodstagramming benefits. Results address the conundrum in the literature, which conjectures why self-expression, enrichment of dining experience, social connection, virtual community engagement, and special occasion memory underpin the foodstragramming phenomenon and how they could reap favorable travel outcomes. This research further contributes to the hospitality and tourism industry with insights on technology mediated dining and travel experiences.     

Disaster selfies: How ethical reminders can mitigate morally questionable consumption practices

Joyful selfies taken at disaster sites create a controversial topic in terms of moral boundaries in digital life. While some consider it acceptable to take smiley selfies in a tragedy zone, others find this behaviour morally questionable. This article demonstrates empirically that excessive time spent on social media explains, at least partially, a greater tendency to like morally ambiguous content on social media. Specifically, this article shows that consumers tend to like more questionable content (such as smiley disaster selfies) on social media when they spend more time online. Further, this article shows that this effect is mediated by increased individualistic thinking. Responses to the survey experiment (N = 206) compared the tendency to like morally ambiguous content between groups of little, moderate and excessive use of social media, and tested for the mediating role of individualistic thinking on the relationship between time spent and liking behaviour. Second, the moderating role of an ethical reminder on time spent and the fact of liking morally ambiguous contents is demonstrated. In the presence of an ethical reminder, the effect of time spent on social media and liking morally ambiguous content becomes insignificant. This article contributes to theory on social media consumption by offering a novel underlying mechanism, such as increased individualistic thinking, as one variable that partly explains the liking for morally ambiguous content. This article also offers practical contributions for social media platforms and policy makers, showing that ethical reminders could be a possible and simple nudge to help consumers act more morally or become aware of morally questionable content.