The Relationship Between Consumer-Brand Identification and Brand Extension

The present research aims at examining the role of consumer-brand identification (CBI) in attitude toward brand extension regarding the congruency between the values of consumers and brands. In this way, the benefits of CBI to consumers and brand managers are outlined. This research has been conducted through designing a survey and collecting data through a questionnaire. For data mining and investigating the model, the SEM approach is implemented. According to the findings, high levels of CBI lead to positive attitudes toward the brand extension, and that value congruity positively impacts this relationship. The results outline that CBI impacts fit and tie in separate ways, so that CBI effect on fit is more substantial. Furthermore, according to the results, in comparison to the role of tie, the role of fit is more significant in predicting attitudes toward brand extension. The sample from university students is appropriate for testing theory, but limits generalizing the results of the research. In addition, this research has studied one product category and is limited in this perspective. The findings have remarkable recommendations for implementing brand extension as they emphasize the role of perceived fit. Moreover, by reexamining CBI in a less known market, the research has outlined its positive outcomes for firms. This research has used perceived tie in a brand extension context and, similar to perceived fit, has implemented it as another factor to predict attitude toward brand extension. In addition, this research is unique, as it has investigated CBI in a new context.     

蒙代尔-弗莱明模型在发展中大国的适用与延伸

M-F模型是开放经济宏观经济学的基本模型,其存在的缺陷和局限是理论拓展的主要方向。本文对M-F模型的前提假定和分析过程作出了放松和修正,使其适用于发展中大国的情形。并在M-F模型的货币政策效应分析基础上,提出M-F模型在发展中大国的延伸分析方法,即Semi-M-F模型分析方法,指出发展中大国的货币政策是部分起作用的。最后,对Semi-M-F模型分析方法在中国的应用进行评述。     

以生产者为主的责任延伸制度新探——有感于《中华人民共和国循环经济法草案征求意见稿》

以《循环经济法草案征求意见稿》第17条规定的以生产者为主的责任延伸制度为基点,分析了以生产者为主的责任延伸制度的内涵、弊端及其实施的保障机制,指出以生产者为主的生产责任延伸制度的主体应包含政府,责任形式应增加行政责任和刑事责任,并对保障机制加以分类,具体阐述了生命周期评价制度、认证单制度、产品回收制度、监督制度、抵押制度等。     

从认知角度看“上”和“下”的方位性隐喻

隐喻不仅是一种语言现象,更是一种人类的认知现象。人们借助于隐喻实现了语言行为、社会活动等诸 方面的概念,即将情绪、身体状况、数量、社会地位等投射到方位性隐喻概念上,形成了用表示方位的词语表达抽象概 念的语言。     

关于转变经济增长方式的几个问题

本文对当前我国学术界关于粗放与集约概念的由来及转变经济增长方式含义的几种观点作了简要的评析;对如何正确理解实现经济增长方式的转变提出了自己的看法;论述了转变经济增长方式的必要性和转变的数量界限;阐明了顺利实现经济增长方式转变应处理的几个方面的关系。     

日化用品行业的品牌扩散与市场进入壁垒

当前,品牌扩散战略己成为许多企业谋求成长、增强市场势力、遏制竞争者进入的重要手段。本文基于中国日化用品行业应用扩展的Hotelling模型分析了在位企业可以利用品牌扩散战略在获取经济利润的同时,成功阻止潜在竞争者的进入。     

技术专家办企业的农业生物技术推广模式探讨

技术推广模式是关系到科技成果转化和相关产业稳定发展的重要因素.在对我国原有四种农业技术推广模式分析的基础上,构建和完善了技术专家领衔办企业的农业生物技术推广模式及运行机制,并对这种模式的未来发展定位问题进行了探讨.     

新农村建设:一个政治经济学视角的解析

新农村建设是对城乡经济社会发展不平衡的一个积极回应,它包含经济增长和社会发展两个层面.从政治经济学视角出发,在经济增长方面,户籍、土地、保障等制度性因素制约到农村劳动力的有效流转,从而对劳动生产率提升和农业发展产生负面影响;在社会福利方面,农民的数量优势没有转化为谈判优势,对市场价格和政策制定的影响力较小,其社会福利获取以及发展程度处于不利地位.据此,新农村建设必须对相关制度性、组织性因素进行完善和改革,部分农民的真正流转和留守农民的自发组织将尤其重要.     

福建省居民潜在国内出游力的地区差异综合评判

用可拓工程方法和主成份分析方法建立了福建省居民潜在国内出游力的综合评判物元模型,结果表明福建省居民国内出游力的地区差异大。综合评判得出福建省国内居民潜在出游力强弱可划分为4个不同级别;单指标测定出了各地区影响出游力的优劣势,为旅游供给者有针对地市场推广和发挥有限资金效用提供科学证据。     

Two–step sequential sampling

Choosing the sample size in advance is a familiar problem: often, additional observations appear to be desirable. The final sample size then becomes a random variable, which has rather serious consequences.
Two such sample extension situations will be considered here. In the first situation, the observed sample variance determines whether or not to double the original sample size. In the second situation, the variances observed in two independent samples are compared; their ratio determines the number of additional observations.