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Online-to-offline (O2O) has become a rapidly growing e-commerce model worldwide, but the factors influencing consumers' purchase decision-making have not been examined well. After exploring the working mechanism of the O2O model, we extract eleven indexes of consumers' overall evaluation in the O2O model with Crawlzilla and R techniques. Social network analysis (SNA) is adopted to build social networks reflecting consumers' overall evaluation in the O2O model. Based on the modified social network and the extracted subgraph, this study (N = 768) reveals consumers' overall evaluation behavior patterns in the O2O model by calculating network density, central potential, edge betweenness. The results show that shoppers overall evaluate the eleven indexes, especially perceived product quality, online product price, promotion intensity, business reputation, and product brand, which reflects the significant associations between the indexes. Among all the eleven evaluation indexes, perceived product quality, online product price, and business reputation dominate consumers’ decision-making behavior. When making purchase decisions, consumers not only overall consider online product price, perceived product quality, and business reputation but also balance perceived product quality, business reputation, and promotion intensity. Finally, we make some suggestions on marketing strategy for e-commerce companies. 相似文献
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Seong-ho Jeong 《公共资金与管理》2018,38(7):535-538
The South Korean government's Classification of the Functions of Government (COFOG) is grounded in the System of National Accounts (SNA), rather than Government Finance Statistics (GFS). This article explains why a GFS-based classification might be beneficial to South Korea for the purposes of fiscal management and the comparison of government expenditures with other countries. 相似文献
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《International Business Review》2019,28(4):713-726
The purpose of this study consists in analyzing the existing literature on international business from all the research papers published in Journal of International Business Studies (JIBS) during the period of time comprised between 2000 and 2015. The authors apply bibliometric methods to that end –in particular, document citation and co-citation analyses (DCAs)– so that they can try and identify the main research lines within the aforementioned scientific field or domain; in other words, the ‘intellectual structure’ of the discipline examined. Social networks analysis was also used to carry out the representation or visualization of such structure or knowledge base. The highly interdisciplinary nature of the research undertaken, since the study field still keeps its characteristic diversity and interdisciplinarity or the need to integrate a variety of theoretical frameworks or approaches into the development of a widely-accepted theory about the field under study become evident. Amongst these theories would be the new institutional theory, the strategic theory or perspective or others such as the transaction cost theory or the agency theory, applied to the context of internationalization and to the field of international business, on whose integration the future development of this field may largely depend. 相似文献
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本文以广东省银行业为例,根据国民经济核算体系(1993)特别是欧盟成员国的实践经验,研究了采用参考利率法估算和分摊金融中介服务产出,并得出了有关结论。 相似文献
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苗长青 《山东工商学院学报》2008,22(5)
对中国的进出口商品结构采用的SITC、SNA和其他分类三个分类标准分别给予分析,指出,近4年来,我国工业制成品出口占比上升、原材料和矿产品的进口增加、出口增长速度有所降低、对原材料和矿产品依赖日益严重,必须通过完善我国的金融监管制度和建立健全国家出口信贷担保制、调整国内居民消费信贷制度、调整进口商品结构、优化出口商品结构来有效降低外贸风险。 相似文献
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中国国民经济核算体系的扩展与延伸——来自联合国三大核算体系比较研究的启示 总被引:6,自引:0,他引:6
本文在对联合国国民经济核算体系(SNA)、社会和人口统计体系(SSDS)、环境和经济综合核算体系(SEEA)进行比较研究的基础上,提出了中国国民经济核算体系扩展延伸的思路和理论依据。本文认为,通过设计社会核算矩阵(SAM)和卫星账户(SA),可以建立中国泛国民经济核算体系,进而实现对环境资源和相关社会活动成果的核算。文章构建了中国泛国民经济核算体系下的若干社会核算矩阵和卫星账户,从理论和实证两方面论证了对中国国民经济核算进行扩展延伸的现实性和可行性。 相似文献
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本文是对SNA修订史的一次系统梳理。当人们关注于SNA(2008)这一自1993年以来国际国民经济核算界最重大的标志性事件时,其实自SNA(1947)始,乃至其间的SNA(1953)、SNA(1960)、SNA(1964)、SNA(1968)的各个版本的演进,都系统地反映了国际国民经济核算研究方法的不断创新。基础经验和专门知识的拓宽、SNA与其他国际统计标准之间日趋一致的协调,是理解SNA(2008)方法的理论基础。 相似文献
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国民核算模式服务于特定的经济运行机制和经济管理体系.本文试图沿着我国经济发展的时间脉络,了解和评析反映经济运行全貌的国民核算模式及发展进程,我国国民核算发展史表明我国是在逐步扬弃MPS,学习SNA的基础上建立2002新国民核算模式的,并与之基本接轨.但如何将自然资源和环境纳入国民核算模式,成为亟需解决的重点问题. 相似文献