Leveraging Intercollegiate Athletics to Support Academic Giving at NCAA Division I Institutions

On average, National Collegiate Athletic Association Football Bowl Division (top-level of U.S. Intercollegiate athletics) schools raise 15% of their athletic budget from private fundraising. Key questions remain as to how increased emphasis on athletic fundraising influences academic giving. Some authors claim symbiotic effects while others assert that athletic gifts “crowd out” academic giving. The current study analyzes the largest single-institution set of individual donor data available to date. First time donors were more than twice as likely to give to athletics as academics. Fifty-one percent of donors making gifts to both athletics and academics (SPLIT donors) made their initial gift to athletics. Problematically, the conversion rate of athletic-only to split donors has fallen to less than 1%. On three different retention measures split donors have higher retention rates than athletic-only donors, who have higher retention rates than academic-only donors. Among split donors, 41.67% give their largest gift to support an academic program. Rather than competing, development officers would be better advised to systematically cultivating donors to support both athletics and academics.     

New development: Fundraising in UK charities—stepping back from the abyss

Fundraising techniques used by charities can enhance or diminish public trust. The dangers of questionable and over-aggressive fundraising practices are very real. In particular, in the UK, the ‘Olive Cooke affair’ in 2015 triggered a highlevel examination of fairly widespread dubious practices. In this article, the reflections of a key actor on the events surrounding the affair, and subsequent fallout, are examined. It is argued that this whole saga has the potential to encourage the development of a charity sector that is more trusted by the public; a sector that has stepped back from the abyss.     

海峡两岸公益募捐立法比较研究

海峡两岸公益募捐立法在历史发展背景上有诸多相同或相似之处,使大陆借鉴台湾公益募捐立法成为可能。在台湾公益募捐立法体系中最重要的当数"公益劝募条例",全面而又不失重点,兼具劝募主体明确,资金使用公开、透明等优点。大陆公益募捐立法成就与问题同在。借鉴台湾经验,大陆今后应统一公益募捐立法,完善公益募捐法律体系,加强公益募捐主体自律。     

Leading and lagging indicators in fundraising management: A Canadian case study

Fundraisers, managers, and boards in the charitable sector are faced with an ongoing concern: how do they produce sustainable, predictable financial returns for their causes while minimizing the cost of fundraising? One way to address this is to improve the measurement of fundraising activities and this study asks how fundraising results should be communicated within organizations to support sustainability. This case study focuses on the fundraising program from one Canadian charity with a large, diversified fundraising program to examine how fundraisers can move beyond simple end-of-year financial ratios and implement one managerial technique, leading and lagging indicators, to improve long-term financial performance. A literature review, internal interviews, and internal document review are used to identify 81 potential leading and lagging indicators that fundraisers can use to develop a suite of indicators that fit their context, activities, and goals and to identify potential challenges with implementing indicators. The role of organizational context and characteristics in selecting an appropriate suite of indicators is also discussed.     

略论学校特殊会展事件的营销和管理策略——以UNL Vino为例

UNL Vino是一个校企合作，运行了33年的美国最大的单日品酒筹款会。准确的项目选择，有效的宣传推广策略，良好项目收益渠道及成熟的现场管理使它成为学校事件管理的成功范倒。     

国外智库管理运行机制及对我国的启示

智库在西方国家已经非常发达,成为影响政府决策的重要力量,而在我国智库刚刚起步,影响力和竞争力较低。完善的管理运行机制是国外著名智库成功的关键,所以研究借鉴国外著名智库先进的管理运行机制对我国智库意义非凡。通过研究国外一些与政府关系密切的著名智库,从四个方面对其管理运行机制作了系统总结和阐述,即人才管理机制、资金筹集机制、研究过程管理机制和成果管理机制,并提出了对国内院所加强内部管理的建议。     

The Conundrum of Fundraising in Nonprofit Organizations: A Story from Ireland

Nonprofit organizations need to engage in fundraising as resource‐dependent organizations. There is, however, a conundrum that arises in the practice of fundraising. Nonprofit organizations rely on their trustworthiness to attract resources. At the same time, however, they need to manage and negotiate the tensions that can arise from being perceived as overly concerned with the taint of money and financial matters and, therefore, moving too far from their voluntary or nonprofit roots. In this article, we argue that such a conundrum has had a negative impact on the effectiveness of the fundraising effort in Ireland because it is primarily seen to be a volunteer activity. In addition, organizations are not investing in their marketing effort and are not developing practice, which, in turn, is leading to a lack of development in the profession of fundraising.     

Intercollegiate Athletics as an Institutional Fundraising Tool: An Exploratory Donor-Based View

Previous research has indicated that intercollegiate athletics programs may be successful at attracting new donors to higher education institutions. Research has also shown that major donors who support both athletic and academic programs at an institution give more total dollars to the institution than other donors and are retained at higher rates. Through 65 in-depth interviews with donors making gifts to both athletic and academic programs at NCAA FBS (top athletic division) institutions, this exploratory research seeks to understand how intercollegiate programs influence donor decisions. Donors were questioned as to their motives for giving, specific changes in their historical giving patterns, and their future giving intentions. Several consistent themes emerged from donor interviews that provide insight into previous empirical findings and direction for both fundraising practice and future research.     

Conceptualizing brand values in the charity sector: the relationship between sector,cause and organization

Charity brands have been found to assist income generation by enhancing donor understanding of an organization and what it stands for. Despite an increasing interest in this topic few studies have addressed the dimensions of such brands and sought to explore the link (if any) with donor behaviour. In this paper, we focus on the personality traits of non-profit brands and begin by exploring how these may be structured. Reporting the findings of a series of nine focus groups, we conclude that dimensions of personality apply at the sector, causal and organizational levels and that the perception of specific categories of trait may be linked to individual giving behaviour.     

我国NPO的筹款策略思考——从“一碗饭运动”、乐施毅行者、慈济“竹筒岁月”看公众筹款

经费来源不足是我国NPO面临的主要问题，在我国目前NPO的收入中，普通民众捐款所占比例小，公众捐款的市场有待开发。本文以宋庆龄主持的“一碗饭运动”、香港乐施会“乐施毅行者”及慈济基金会“竹筒岁月”为案例，分析成功公众筹款活动的特点，以期对我国NPO的筹款活动有所启发。