SARS给企业营销管理带来的思考

SARS等突发事件的出现是企业市场营销环境的一个重大变化,在突发 危机面前,企业应该如何加强自己的营销管理,使得企业得以安全度过危机甚至 寻找到新的发展机会,是许多企业极为关注的一个问题。     

The impact of SARS on China's human resources: implications for the labour market and level of unemployment in the service sector in Beijing,Guangzhou and Shanghai

In this paper, we examine the effects of SARS (Severe Acute Respiratory Syndrome) on China's human resources, its labour-market and its level of employment and unemployment, looking specifically at what was one of its economically most vulnerable points, the hotel industry. The paper hypothesizes that the greatest impact would be on human resources in the service-industries and on particular sub-sectors, such as employment in hotels, located in three main cities in the PRC, in Beijing, Guangzhou and Shanghai, catering to both overseas as well as domestic tourism. It tentatively concludes that the almost dramatic demand and supply ‘shocks’ may have directly affected both the demand for and the supply of labour in the sub-sector, with discernable employment consequences.     

Post-SARS tourist arrival recovery patterns: An analysis based on a catastrophe theory

In 2003, the Severe Acute Respiratory Syndrome (SARS) ravaged many Asian countries. The outbreak of SARS caused a crisis in the tourism industry in many parts of Asia in that year. The purpose of this study is to examine and to compare the post-SARS recovery patterns of inbound arrivals from Japan, Hong Kong and USA in Taiwan. Taking the cusp catastrophe model as its foundation, this study proposes a well-grounded approach to understanding the nature of the recovery processes and to explaining the difference between the recovery patterns displayed by arrivals from Japan and those from Hong Kong and USA. Implications regarding tourism promotion policies are drawn from the analysis.     

论中国旅游业的危机管理机制--以非典时期旅行社行业的救助与自救措施为例

非典给中国旅游业带来了强烈的冲击，作为旅游业的龙头，旅行社遭到了惨重的经济损失。在旅行社全行业处于极度萧条的时段内，政府出台了一系列的措施来扶持旅行社的发展，各旅行社也纷纷采取各种措施力图自救，无论是政府救助还是企业自救，在某种程度上都存在一定的不足之处。     

北京市中学生关于SARS的认识与反应的跟踪调查研究

2 0 0 3年 5月和 2 0 0 4年 1月 ,通过问卷跟踪调查方式对海淀区某居民小区的中学生有关SARS的认识和反应进行了研究 ,内容涉及中学生对SARS的了解程度及了解方式、关于预防SARS的知识和相应的行为变化等。中学生对SARS有一定的认识和了解 ;各大媒体在SARS期间对于宣传公共卫生知识起到了重要的作用 ;中学生群体目前对SARS仍旧有一定的恐惧心理 ;中学生注重卫生的程度因为SARS的远去而有所降低。加强公众对于流行疾病的基本认识 ,进一步改善其卫生习惯 ,仍然是我们需要面对的问题。     

SARS疫情对广东省渔业经济的影响与思考

本文报道了SARS(非典型肺炎)疫情对广东渔业的负面影响，分析了这种影响的间接性、延迟性、他域性、非均衡性、短期性等特点，并就如何抓好水产品质量，保障食品安全，提出了积极的建议。     

"非典"与流动人口管理模式改革路径的选择

从人口迁移规律入手,分析了"非典"流行期间,北京流动人口管理中存在的种种问题,认为这是执行流动人口和户籍人口"分立并行"管理体制的结果;提出了以"居住地人口管理"模式取代"户籍属地管理"模式的改革设想.     

"非典"引发的再思考

讨论了经济发展、社会发展和可持续发展的关系,提出北京应在内容上丰富政治功能,在地域上分散经济功能,在制度建设和管理上强化社会功能,在市政基础设施建设上增强生态功能.     

Tourism demand in Hong Kong: income,prices, and visa restrictions

This paper examines the determinants of Hong Kong tourism demand for the top-three major tourist arrival countries, namely Mainland China, Taiwan, and Japan, with an error correction model. Specifically, this paper will examine the effects of relaxing the visa requirement, the launch of the Individual Visit Scheme (IVS), for Mainland Chinese tourists in 2003. Empirical results show that tourists are income-elastic and consider international tourism to be a luxury good. Tourists are more sensitive to changes in the nominal exchange rate than to changes in the foreign pricing level. The positive effect of the launch of the IVS for Mainland Chinese tourists outweighs the adverse impact of the severe acute respiratory syndrome (SARS) on tourism demand for Hong Kong.     

股票增值权激励有效吗

股票增值权是上市公司对管理层实施激励的重要做法，在我国大型国有控股境外上市公司中普遍采用。本文以中国石化为研究对象，对实施股票增值权计划后的公司财务绩效、治理机制与管理层代理成本、股票市场反应等作了实证检验。本文认为，股票增值权计划对公司财务绩效提升、治理机制改善具有一定的积极正面效应；股票增值权在等待期结束后的开始行权年度激励效果最大；股票市场对股票增值权的行权存在着过度反应。最后本文提出了改进股票增值权激励的政策建议。