自然保护区生态旅游发展对贫困农户生产经营能力的影响研究

基于云南省轿子山国家级自然保护区的调查数据,从3个维度构建农户生产经营能力指标体系,运用熵值法及多元线性回归模型研究保护区生态旅游发展对贫困农户生产经营能力的影响。结果表明:轿子山国家级自然保护区样本贫困农户生产经营能力总体处于中等水平,且呈现出区域差异性;社区社会保障缺乏和政府帮扶政策措施滞后是造成农户生产经营能力不足的主要原因;在控制“农户家庭基本特征”类别下的4个变量中,保护区开展生态旅游效果的主客观认知是影响贫困农户生产经营能力的一个重要因素,贫困农户参与保护区生态旅游相关工作正向显著影响农户生产经营能力,并对保护区生态旅游扶贫效果起到中介效应。因此,提出政府相关部门应合理规划,构建全域化生态旅游发展体系;增强基层治理水平,提供就业创业培训路径;转变观念,提升自我脱贫可持续能力等建议。     

基于社区参与的乡村全域旅游开发实证研究——以南昌南矶乡为例

[目的]全域旅游发展理念的提出进一步丰富和提升了社区参与旅游发展的内涵,文章从全域旅游视角研究社区参与式乡村旅游的开发模式,以期为乡村全域旅游的发展提供参考与借鉴。[方法]通过实地考察和资料查阅法,了解南矶旅游开发及社区参与的现状,结合实证分析法,构建基于社区参与的南矶乡村全域旅游开发模式。[结果](1)目前南矶乡村旅游尚处于发展初期,当地居民对参与旅游发展的意愿比较强烈,但参与的水平与能力都较低,湿地资源作为当地社区福祉的根本同时也是主要的旅游吸引物,当地旅游开发应将社区作为核心利益群体;(2)提出政府、保护区、旅游发展协会、旅游企业和当地社区“五位一体”的社区参与式乡村全域旅游开发模式,并从旅游功能分区、旅游开发经营、产品开发、收益分配和环境保护等5个方面重点论述了该模式的实施途径,以形成以股份合作制为主、社区居民自发旅游和乡村旅游创客等多种旅游开发经营形式共同发展的格局,推出融湿地生态旅游和乡村旅游的产品体系。[结论]该文所构建的乡村全域旅游开发模式将社区参与作为一个实质性要素,强调区域资源有机整合、产业融合发展和社会共建共享,并兼顾旅游开发和生态保护,这将有利于全方位盘活社区资源和带动当地居民就业增收,实现旅游业与社区共生发展,因此这种开发模式比较适合于那些经济基础比较薄弱而旅游业尚处于发展初期且位于自然保护区及其周边的乡村地区进行旅游发展。     

“This is a holy place of Ama Jomo”: buen vivir,indigenous voices and ecotourism development in a protected area of Bhutan

Common definitions of ecotourism address the need to benefit the well-being of local people; in reality, ecotourism is often supported or dominated by external agents. Local ideological, social and cultural values may be overlooked, thereby disenfranchising local and indigenous stakeholders. This paper examines indigenous perceptions of ecotourism and well-being, and how they relate to ecotourism practices in three Brokpa communities of the first protected area in Bhutan to become a special tourism destination. A range of methods (e.g. semi-structured interviews, participatory mapping) was used and data analysis was couched in the context of buen vivir (living well), an indigenous concept of well-being. Findings indicate that: (1) perceptions of ecotourism vary between community members and contrast with the official park definition; (2) well-being is conceived in diverse ways but corresponds to key features of buen vivir; (3) indigenous worldviews are pervasive, and shape social values and spiritual beliefs in connection to nature; and (4) indigenous cosmologies and traditional values may be strengthened through their integration into modern policies and institutions. This research contributes more non-Western voices to the literature, a concept and mode of analysis for well-being that embraces an indigenous ontology, and empirical insights on indigenous communities in protected areas.     

我国乡村生态旅游发展中的政府行为研究

乡村生态旅游作为一种新的旅游业态,在乡村旅游中注重生态环境与产业的可持续发展,对农民增收与农村环境保护有重要的促进作用。但目前国内大部分地区对于乡村生态旅游,从概念上到操作上仍然是十分模糊的,这在很大程度上限制了政府对旅游项目有效管理。文章研究认为,乡村生态旅游具有一定公共物品属性,完全依靠市场调节是远远不够的,在不同地区和不同阶段都需要政府介入,但政府行为应当结合具体阶段特征采取适宜策略。政府应通过乡村旅游试点项目的实施,对其有效性、效率、影响和可持续性进行科学的监测和评价;将能力建设同具体的项目操作有机地结合起来,促进乡村生态旅游项目实施效果和效率的提高;应尽量减少行政干预,通过经济宏观调控,强化规划引领、市场监管和公共服务提供。总之,在乡村生态旅游发展中,政府应该有所为有所不为,扮演好主导、扶持与服务的角色。     

The role of social capital in encouraging residents' pro-environmental behaviors in community-based ecotourism

This study integrated the theoretical perspective of social capital into community-based ecotourism (CBET). Two destinations were selected to test the conceptual model to see whether social capital improves cooperation between community residents and the coordination of CBET development, and whether its role is persuasive and encourages residents' pro-environmental behaviors. The sample consisted of 420 residents living in two typical ecotourism destinations in China. Findings from a two-stage structural equation model analysis show that economic benefits have a direct impact on residents' pro-environmental behaviors; and the cognitive, rather than structural social capital has a partially mediating effects on this relationship. These findings indicate that a high level of social capital, particularly the cognitive variant, is instrumental in encouraging residents' pro-environmental behaviors.     

An evaluation of ecotourism in Amazonas, Brazil

Registered “ecotour” lodges were studied using observation and interviews with visitors, employees, and local people. Findings were evaluated using proposed ecotourism principles. Besides providing employment, lodges improve access, stimulate new services (health utilities, etc.), and make valued but limited local purchases. In other ways, lodges fall short of the ideals inherent in the principles. They contribute little to conservation education, resource protection, or the involvement and empowerment of local people. Tourists wish to see and would support conservation and community development programs both financially and via their future selection of ecotour operators. Numerous implications for concessions, protected area management, and rural development in Amazonas are discussed.     

基于游客视角的生态旅游认证支付意愿实证分析

生态旅游认证产品能否取得商业上的成功取决于旅游消费者对它的接受程度,本文通过对浙江省4个景区的实地调查,分析了旅游消费者对生态旅游认证产品的认知和态度,并运用假设评价方法评估了旅游消费者对生态旅游认证产品的支付意愿.研究结果表明,旅游消费者对生态旅游认证产品的选择意愿受性别、教育程度、月收入、旅游频率、旅游方式、过去一年旅游花费、对生态旅游进行专门的认证并授予生态资格证书的赞同程度,以及未认证生态旅游产品的价格等因素的影响而差别显著;计算所得的支付意原表明,平均而言,旅游消费者愿意支付比未认证的生态旅游产品高35.1%的价格来购买通过认证的生态旅游产品.     

生态旅游地发展的模型研究

这篇文章运用生态-经济的理论,利用系统动力学的方法,将生态旅游的一些零散论述加以系统化,并通过建立生态旅游的结构模型,探讨生态旅游发展中生态、社会和经济系统之间的结构和行为关系.生态旅游发展的模型涉及了物质资源、文化资源、基础设施、工作市场、游客和财务促销等6个部分,模型的模拟功能有助于理解旅游发展的复杂结构.模型得到验证后,可以成为评价旅游发展政策的工具.     

生态旅游市场营销内涵及其产品策略

本文认为生态旅游市场营销包括生态旅游理念营销和生态旅游产品营销，并从生态旅游产品的概念、生态旅游产品生命周期营销策略、生态旅游产品组合策略、生态旅游产品开发策略等方面论述了生态旅游市场营销的产品策略。     

生态旅游概念的研究

通过分析生态旅游的提出和国内外研究的现状,文章将现有生态旅游概念系统地归纳为5种学说,即"保护中心说"、"居民利益中心说"、"回归自然说"、"负责任说"、"原始荒野说",并分别进行了深入剖析.在此基础上,作者从生态旅游产生的背景、生态旅游的市场、生态旅游的资源、生态旅游者的动机和出游目的等角度,全面阐述了生态旅游的真实内涵,并提出了具有市场操作性的生态旅游概念.