中国当代消费形态下的广告理论述评

中国用几十年走完了西方发达国家一个世纪的经济发展历程，各种理论在中国广告市场得到广泛实践。这些广告理论与消费形态是否契舍，决定了广告理论能否正确地指导实践、引导消费。中国当代消费形态是以消费者为中心，并呈现出许多中国特色，因此，必须进一步完善和发展广告理论以适应新消费形态。     

发达国家和发展中国家旅游发展形态的比较研究

由于有着不同的初始条件，发达国家和发展中国家在旅游发展过程中表现出不同的发展形态。从发展旅游的动力因素、基础条件、阶段演进的差异、政府行政管理模式和接待国所受的影响等五个方面对发达国家和发展中国家的旅游发展形态做了一个初步的比较分析。     

What and How to Communicate CSR? The Role of CSR fit,Modality Interactivity,and Message Interactivity on Social Networking Sites

The current study explored how organizations can build credibility of their CSR communication in social media. In particular the study investigated the role of CSR fit, modality interactivity and message interactivity through a 2 × 2 × 3 experimental design (N = 299). The results suggest that promoting CSR activities with a good fit for the organization leads to greater credibility. Message interactivity also leads to greater credibility perception by way of imbuing a sense of social presence and openness to communication; however, modality interactivity did not significantly influence credibility. Additional analysis suggests an interaction between CSR fit and message interactivity that makes fit critical in low-interactivity settings. Implications for public relations research and practice are discussed.     

英文求职信的人际功能分析

本文基于系统功能语法中的人际功能和评价系统理论,对英文求职信进行分析与研究,旨在揭示英文求职信实现人际意义的语言手段。本文试从语气系统、情态系统、评价系统三个方面分析英文求职信的人际功能。     

企业战略中经济利益与环境利益的博弈研究

经济与环境之间博弈一直是人们争论的焦点。根据争议的内容使用分类框架将相关文献分为4类加以分析研究，针对目前研究缺少实践指导的情况，提出基于价值分析的前瞻性环保投资决策方式，使用项目对价值的冲击和资源投入的灵活性两个指标来对前瞻性环保项目可行性进行判断，旨在通过为企业提供可操作性的投资指导，引导企业走适应自身特色的可持续发展之路。     

产业集群"蜂巢型结构"形态的实证分析

本文着重对产业集群生成的组织结构原生形态——“蜂巢型结构”进行实证分析。通过分析蜂巢组织结构形态及“蜂巢型结构”与产业集群生成形态相似性。提出产业集群生成形态的“蜂巢型结构”概念及模型。揭示产业集群生成阶段性组织结构形态及特征。本文将用“蜂巢型结构”概念来描述产业集群的形态,并以浙江省大唐袜业来进行产业集群“蜂巢型结构”形态的实证分析。着重分析大唐袜业产业集群生成阶段性组织结构形态及特征。     

我国反垄断的实施机制、模式及其改革构想

我国现阶段反垄断实施机制为反垄断委员会+反垄断执法机构的双层架构模式,这是在借鉴国外反垄断的实施经验与模式、综合考虑我国行政机构与决策的现状以及符合我国现实国情的基础上的明智选择。但是这种实施机制与模式仍然存在一定缺陷,如反垄断执法依据的完善与衔接、反垄断机构之间的协调与配合以及它们各自的能力建设。强化与改善反垄断的实施机制将有力地健全我国的社会主义市场经济体制。     

高速堆垛机模态实验研究

以实验的角度来研究高速堆垛机结构的动态特性,以实验模态分析求取堆垛机的模态参数和模态振型,为未来堆垛机的结构优化设计及噪声的控制提供依据。     

Eye-tracking evidence that happy faces impair verbal message comprehension: the case of health warnings in direct-to-consumer pharmaceutical television commercials

Risk warning or disclosure information in advertising is only effective in correcting consumers’ judgments if enough cognitive capacity is available to process that information. Hence, comprehension of verbal warnings in TV commercials may suffer if accompanied by positive visual elements. This research addresses this concern about cross-modality interference in the context of direct-to-consumer (DTC) pharmaceutical commercials in the United States by experimentally testing whether positive facial expressions reduce consumers’ understanding of the mandated health warning. A content analysis of a sample of DTC commercials reveals that positive facial expressions are more prevalent during the verbal warning act of the commercials than during the other acts. An eye-tracking experiment conducted with specially produced DTC commercials, which vary the valence of characters’ facial expressions during the health warning, provides evidence that happy faces reduce objective comprehension of the warning.     

毛泽东《沁园春·长沙》英译对比研究

从情态、美学、文化等方面对毛泽东的《沁园春·长沙》词的英译版本比读、赏析,是对欣赏典籍英译的新颖切入点,读者可以体会到诗词翻译中译入语中情感忠实的重要性、美感传递的重要性、文化语境的重要性。中国需要不同风格的翻译家,他们都为传播中国文化作出突出的贡献。