| 对外贸易活动中的跨文化交际问题研究 |
| |
| 引用本文： | 邓莉.对外贸易活动中的跨文化交际问题研究[J].江苏商论,2012(2):80-82. |
| |
| 作者姓名： | 邓莉 |
| |
| 作者单位： | 江苏经贸职业技术学院科技产业处 |
| |
| 基金项目： | 江苏省教育厅哲学社会科学研究基金资助项目《高职学生企业文化素质教育与创新能力培养的研究与实践?》(基金号:2011SJB880079) |
| |
| 摘 要： | 跨文化交际是对外贸易活动的必然,文化差异在对外贸易活动中表现在语言行为、非语言行为、价值观和风俗习惯等方面的差异。在对外贸易活动中,要意识到跨国交易中的文化差异并加以克服,同时进行积极的跨文化沟通和交际,首先应当树立文化差异意识,努力提高外语水平,坚持相互尊重、公正平等的原则和加强交流与沟通。
|
| 关 键 词： | 对外贸易 跨文化交际 文化差异 途径 |
A Research on Cross-culture Communication in International Business |
| |
| Deng Li.A Research on Cross-culture Communication in International Business[J].Jiangsu Commercial Forum,2012(2):80-82. |
| |
| Authors: | Deng Li |
| |
| Institution: | Deng Li(Jiangsu Institute of Economic and Trade Technology) |
| |
| Abstract: | Cross-culture communication is the means of international business.Cultural differences,which include the differences in language behaviors,non-language behaviors,values and customs and traditions,exist in international business.In international business,we should keep a sense of cultural difference,try to improve our mastery of foreign languages,maintain a respectful and equal attitude and enhance communications to realize an effective cross-cultural communication. |
| |
| Keywords: | international business cross-culture communication cultural differences means |
| 本文献已被 CNKI 等数据库收录！ |
|
