重渡沟"景区公司+农户"的旅游产业组织模式研究

重渡沟"景区公司 农户"模式是一种基于农村社区的旅游产业组织方式,其本质就是互补品生产企业在不涉及产权的情况下,在经营层面上实现的一体化,是旅游目的地内部具有地方政府背景和主导地位的景区开发管理公司为实现地方旅游业持续发展而作出的必然选择。公司对农家旅馆的低价格定价、质量管理以及对农家旅馆市场的垄断都是对产权缺失的一种弥补。"景区公司 农户"模式有效地约束了机会主义行为的发生,保证了旅游目的地的健康、持续发展。

A Study on Landscape Copmany + Peasant Model:A Case of Chongdug Resort Area

Landscape Copmany Peasant Model of Chongdugou Resort Area is a tourism organizational model for rural community. The essence of the model is that the complementary enterprises are intergrated horizontally in the management without touching upon the property ownerships. This model is an inevitable choice of the landscape company, which is owned by local government and takes a leading position in the development and management of tourism destinations, to make the tourism industry sustainable. The lack of property ownership is compensated by the company's low pricing management, quality control and market monopoly on the peasants' hostels. Also, the landscape Copmany Peasant Model can avoid opportunism.