| 探讨小型企业在旅游实践中的竞争与生存之道 |
| |
| 引用本文： | 王劲.探讨小型企业在旅游实践中的竞争与生存之道[J].桂林旅游高等专科学校学报,2004,15(3):45-49. |
| |
| 作者姓名： | 王劲 |
| |
| 作者单位： | 桂林旅游高等专科学校,广西,桂林,541004 |
| |
| 摘 要： | 从分析企业常用的竞争手段入手，结合小型企业的特点及其在竞争中的处境，根据在旅游业中实际情况，列举和分析了小型企业的竞争手段，认为以创新、独有、多变的方式参与竞争才是小型企业的竞争与生存之道。
|
| 关 键 词： | 小型企业 旅游企业 市场竞争 经营策略 价格策略 产品战术 焦点战术 |
| 文章编号： | 1008-6080(2004)03-0045-05 |
Analyzing the Small Enterprises' Competing and Survival Strategies in Tourism inDustry |
| |
| WANG Jin.Analyzing the Small Enterprises'''' Competing and Survival Strategies in Tourism inDustry[J].Journal of Guilin Institute of Tourism,2004,15(3):45-49. |
| |
| Authors: | WANG Jin |
| |
| Abstract: | The purpose of this article is to identify and analyze the small enterprises' competing strategies in the tourism industry,through analyzing the general business strategies and identifying the characteristics and circumstances of the small enterprises within its system and in competition. A conclusion is made that the business strategy a small enterprise must apply,is innovative,unique and various way in competition. |
| |
| Keywords: | small enterprises competitive advantage business strategy strategy fit |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
