基于B2 M模式的城镇连锁超市商业模式研究

近年来，随着经济的蓬勃发展，在城镇化水平逐渐提高的背景下，开展城镇化连锁超市的商业模式的条件日渐成熟。然而由于城镇化的特殊背景，经济发达地区的连锁超市商业模式无法应用于普通城镇城市发展。因此就这一特殊背景，将现有商业模式与乡镇环境相结合，提出适宜城镇化发展的连锁超市B2 M模式，并就这一模式进行系统性分析研究。

Based on the Pattern of B2M Town Supermarket Chain Business Model Research

In recent years,with the vigorous development of the economy,under the background of gradually improvement of urbanization level,to carry out the supermarket chain business model of urbanization conditions has matured.However,because of the special background of urbanization,the economic developed area supermarket chain business model cannot be applied to general town city development.So in this paper,a special background,combining existing business model and rural environment, put forward appropriate B2M supermarket chain mode of urbanization development,and the model systematic analysis and research.