| 论湖南旅游节庆的创新开发 |
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| 引用本文： | 王佩良,盛正发.论湖南旅游节庆的创新开发[J].湖南商学院学报,2007,14(1). |
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| 作者姓名： | 王佩良 盛正发 |
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| 作者单位： | 湖南商学院,旅游管理系,长沙,410205 |
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| 基金项目： | 湖南教育厅课题:"长沙休闲产业研究发展战略研究" |
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| 摘 要： | 湖南加强旅游节庆开发,意义重大,并具备了良好条件.通过加强规划,市场化运作,不断创新,强化宣传营销,可将湖南的旅游节庆打造成知名的节庆品牌,产生巨大的节庆经济效应.
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| 关 键 词： | 湖南 旅游节庆 开发 对策 |
On Innovative Development of Hunan's Tourist Festivals |
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| WANG Pei-liang,SHENG Zheng-fa.On Innovative Development of Hunan''''s Tourist Festivals[J].Journal of Hunan Business College,2007,14(1). |
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| Authors: | WANG Pei-liang SHENG Zheng-fa |
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| Abstract: | It is very meaningful and feasible to strengthen the development of tourist festival in Hunan province.By enhancing macro-plan, marketing model operation,continuous innovation,especially favorable sales promotion,tourist festivals can become famous at home and abroad,and produce tremendous festival economic benefits. |
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| Keywords: | Hunan province tourist festivals development countermeasures |
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