| 基于聚类分析的银行客户关系管理策略研究 |
| |
| 引用本文： | 肖凤,郑海健,卢闯.基于聚类分析的银行客户关系管理策略研究[J].技术经济,2010,29(1):87-93. |
| |
| 作者姓名： | 肖凤 郑海健 卢闯 |
| |
| 作者单位： | 重庆大学,经济与工商管理学院,重庆,400030 |
| |
| 基金项目： | 重庆市自然科学基金资助项目(CSTC,2008BB2041) |
| |
| 摘 要： | 本文将数据挖掘聚类技术应用于银行客户分类,分析了银行交易特征数据;构建了数据模型,对60万条样本数据进行了K-means聚类;采用轮廓系数对聚类结果进行了评估,并基于聚类结果进行了客户二维分类,据此制定出更有效的客户关系管理策略。
|
| 关 键 词： | 数据挖掘 聚类分析 银行客户分类 客户关系管理 |
Study on CRM of Bank Based on Clustering Analysis |
| |
| Xiao Feng,Zheng Haijian,Lu Chuang.Study on CRM of Bank Based on Clustering Analysis[J].Technology Economics,2010,29(1):87-93. |
| |
| Authors: | Xiao Feng Zheng Haijian Lu Chuang |
| |
| Institution: | School of Economics and Business Administration/a>;Chongqing University/a>;Chongqing 400030/a>;China |
| |
| Abstract: | This paper applies the technology of clustering data mining to the classification of bank's customers,and analyzes the feature data of bank transaction.Then it builds a data model,and makes the data K-means clustering for 600 thousand pairs of samples.And it uses the contour coefficient to assess the clustering results,based on which,it makes the two-dimensional classification for bank's customers basing on the clustering results.Finally,it puts forward more effective strategies on customer relationship man... |
| |
| Keywords: | data mining clustering analysis bank's customer classification CRM |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《技术经济》浏览原始摘要信息 |
| 点击此处可从《技术经济》下载免费的PDF全文 |
|
