| 群体性网络促销背景下的快递物流业发展问题研究 |
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| 引用本文： | 金鑫,李婧舒.群体性网络促销背景下的快递物流业发展问题研究[J].物流科技,2014(5):61-62. |
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| 作者姓名： | 金鑫 李婧舒 |
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| 作者单位： | 佳木斯大学,黑龙江佳木斯154007 |
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| 基金项目： | 佳木斯大学大学生科技创新项目,项目编号：XSd2013-165. |
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| 摘 要： | 在这个经济高速发展的时代,网络成为人们学习和生活中不可缺少的日常工具,网购更是成为人们享受高素质生活水品的新选择。基于人们的消费心理,商家采用群体性网络促销手段,在电子商务B2C模式下,以追求更高的效益。通过对群体性网络促销现状的调查,分析我国快递业发展存在的问题及发展趋势。
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| 关 键 词： | 群体性网络促销 快递业 电子商务 |
Group under the Background of Network Promotion Express Logistics Industry Development Research |
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| JIN Xin,LI Jing-shu.Group under the Background of Network Promotion Express Logistics Industry Development Research[J].Logistics Management,2014(5):61-62. |
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| Authors: | JIN Xin LI Jing-shu |
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| Institution: | (Jiamusi University, Jiamusi 154007, China) |
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| Abstract: | In this era of rapid economic development, the network has become an indispensable tool in people＇s daily study and life, online shopping is becoming more people enjoy the new choice of high-quality life water product. People＇s consumption psychology based on the group network, business promotion means, in the electronic commerce mode of B2C, in pursuit of greater benefits. Through the investigation on the group network marketing present situation analysis, more intuitive to summed up the future development trend of China＇s logisties industry and the existing problems. |
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| Keywords: | group network promotion express industry elec-tronic commerce |
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