信任、声誉机制在虚拟企业治理中作用研究

结合虚拟企业的动态性和间续式结盟特点,探讨了信任、声誉机制在虚拟企业治理中作用。把信任区分为能力信任、善意信任、完整性信任。声誉机制和不同种类信任结合在虚拟企业各阶段作用不同。在虚拟企业构建期,能力信任是结盟合作的基础,声誉机制使得虚拟企业合作伙伴快速选择成为可能。在运行期,主要体现为善意信任的协调功能,声誉机制的稳定功能。在解体期,完整性信任和声誉结合发挥着重要作用。

The Role of Trust and Reputation Mechanis in the Virtual Corporation Governance

To unravel the nature of virtual enterprise（VE） governance,based on dynamic and recurrent alignment characteristics of VE,this pa-per discusses the function of trust and reputation.Trust can be considered separately as goodwill trust,competence trust and integrity trust.In the constructing period of VE,the base of cooperation is competence trust,and reputation can choose the partners quickly.In the operating period of VE,goodwill trust and reputation bear the function of coordination and restriction respectively.In period of VE dissolution integrity trust and repu-tation exert significant function.