Consuming digital technologies and making home |
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Authors: | Meera Venkatraman |
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Institution: | Marketing, Sawyer Business School, Suffolk University, 8 Ashburton Place, Beacon Hill, MA 02108-2770, USA |
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Abstract: | Recognizing digital technology's dislocating impact on home, this paper focuses on an underrepresented consumer, the female head-of-household. This interpretive research study of army men's wives elucidates three issues: the digital home's structure, technology's roles, and women's technology consumption. First, the study introduces the center–periphery model of home. Second, the results go beyond technology's tool role to building a support system. Finally, this study sheds light on the neglected area of women's play with digital technology. |
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Keywords: | Digital Technology Consumption Home Gender Army wives |
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