| 广告学专业实践教学体系的构建 |
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| 引用本文： | 孙小兵.广告学专业实践教学体系的构建[J].中国广告,2012(1):121-123. |
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| 作者姓名： | 孙小兵 |
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| 作者单位： | 辽宁师范大学文学院 |
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| 基金项目： | 辽宁省高等教育教学改革研究项目阶段性成果LSJG2009004 |
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| 摘 要： | 实践教学是高校人才培养过程中的一个不可或缺的重要组成部分。本文结合地方高校广告学专业的培养目标以及人才市场对广告从业人员的技能要求,对地方高校广告学专业实践教学体系的构建进行了研究,并对实践教学体系的构建以及人才培养模式进行了分析和探讨。
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| 关 键 词： | 广告学 实践教学 体系构建 |
The Research of Construction of Advertising Practice Teaching System |
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| Abstract: | Practice teaching is an integral and important part of the process of training students in Colleges and universities.In this essay,combining with objectives of the advertising training in the local colleges and universities and job market skills required for advertising employees in job marketing,the author researches the construction of advertising practice teaching system and analyzes the construction of practical teaching system and training model. |
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| Keywords: | Advertising Practice teaching Construction System |
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