中国旅游服务贸易竞争力影响因素的实证分析

改革开放以来,中国旅游服务贸易快速、健康发展,旅游服务贸易竞争力越来越强,但与世界旅游强国相比仍有很大差距。本文对中国旅游服务贸易竞争力的影响因素进行了分析,实证分析的结果表明:中国旅行社数量对提高旅游服务贸易竞争力有促进作用;旅游交通对中国旅游出口收入有显著影响,其影响力要大于旅游产业组织的影响;中国的旅游人力资源状况对于旅游服务贸易竞争力的影响不显著。在此基础上,文章提出了相关的政策建议。

Empirical Analysis on the Influencing Factors of Tourism Service Trade Competitiveness in China

Since China opened its door to the outside world, tourism service trade in China has achieved great success and its competitiveness become stronger and stronger, but a great gap still ex- ists. The empirical analysis result indicates that the number of China’s travel agency has positive ef- fect on the rising tourism trade competitiveness, and tourism transportation has also strong effect on China’s tourism export revenue. At the same time, the effect of tourism industrial organization is less than that of tourism industrial transportation, but the situation of human resource has less effect on China’s tourism service trade. This paper also puts forward some suggestions based on above-mentioned empirical analysis.