西安城市居民旅游决策行为对比研究

通过对西安市不同家庭类型旅游者的问卷调查和访谈,借助对比分析的方法从信息来源、出游动机、出游方式、出游时间和频率、目的地选择、旅游项目选择,以及限制不同家庭结构旅游者出游的影响因素等方面,研究了单身、夫妻二人、核心和延续等四种家庭结构的旅游者旅游决策行为特征及规律。分析得出,家人结伴游已成为城市居民普遍选择的出游方式,而在家庭旅游决策制定中,不同类型家庭的决策行为呈现出不同的特点。

Comparative Study of Urban Tourism Decision-making Behavior in Xi'an City

By questionnaires and interviews to Xi′an tourists of different family types ,the paper studied the single, husband and wife duo,core and extended family structures four kinds of behavioral characteristics of tourists and tourism decision-making rules in virtue of comparative analytical technique from the information sources,travel motivations,travel mode,travel time and frequency,destination choice,travel project selection,and restrictions on tourists traveling in different family structures influencial factors,etc. We concluded that the family came together as travel has become a popular choice of trips for urban residents,and in the family travel decision-making,different types of families′ decision -making behaviors showed different characteristics.