从"116元拍辆帕萨特"说开去--电子商务诚信危机的思考

电子商务的诚信危机必定影响、制约电子商务的发展。产生电子商务诚信危机的原因是：现有法律法规制度不适应电子商务发展需要、市场经济信用体系尚未完全建立、电子商务活动在虚拟时空中实现而无法直面沟通、电子商务安全得不到保证。走出电子商务诚信危机应从以下几个方面着手：尽快立法，强化法治建设；加快信用体系建设；采取高效安全措施；电子商务商家树立“诚信是生存基础”的观念；电子商务服务商要坚信“完善的服务，优良的信誉”是赢得客户的秘诀；加强员工的责任心教育。

On the Incident of "$ 116 for a Passert"--Honesty Crisis of E-commerce

The honesty crisis of e - commerce is bound to affect and constrain the development of the industry. Causes of the crisis are as follows: the present laws and regulations can not meet the demand of its development; the credit system for market economy has not been completely sut up; e - commerce activities take place in a fictitious displacement and lack face to face communication; the security of e - commerce is not guaranteed. In order to iron out the crisis, the fol-lowing should be taken into account: relevant laws should be established as soon as possible; fasten the step of the estab-lishment of credit systen; take effective and secure measures; business should adopt the idea of honesty as the base for existence; those providing the service should hold the idea that comprehensive service and good reputation are the key to attract more customers; intensify the staff members' sense of responsibility.