Drivers and barriers to cross-border e-commerce: Evidence from Spanish individual behavior

This paper explores the determinants of the individual's decision to perform cross-border e-commerce (CBeC). The European Union (EU) is especially interested in the promotion of CBeC because it is an important tool in its strategy to achieve the Digital Single Market in Europe. In this paper official data is used from a representative survey of 16,209 individuals on ICT usage by households and individuals that was carried out in Spain by the National Institute of Statistics (INE) for the year 2016. Using a standard neoclassical utility maximization framework, and logistic regression techniques, the results show that being a male is positively related to the probability of practicing CBeC. Education is positively and significantly related to the probability of being involved in CBeC with EU countries. Computer and Internet Skills are significant and positive factors in explaining CBeC (either with EU countries or with the rest of the world). The variable “how often the consumer sees other customer reviews before buying online”, has a positive effect. Foreign nationality also increases the likelihood of using CBeC. To promote CBeC in Spain measures towards developing digital skills, Internet trust and use of online information reviews of goods and services are discussed.     

农产品直播效果影响因素分析

随着互联网技术、网络技术等与农产品深度融合,新一轮农产品销售模式孕育兴起.农产品直播销售为各行业带来巨大的商机,农产品直播已经成了农民的"新农具",各大直播平台都开展了各种直播活动.在前人研究的基础上,结合直播实践,通过因子分析法分析农产品直播效果的影响因素,以期改善农产品直播效果,促进农产品销售.     

COVID-19 and retail: The catalyst for e-commerce in Belgium?

Since the turn of the century especially small, local retailers struggle with the advent of e-commerce. It is hence no surprise that the retail sector is one of the hardest-hit sectors in the current pandemic. To understand the short- and longer-term impacts of COVID-19 on retail, we conducted two surveys to understand ongoing changes in the sector. By contrasting changing consumer behavior with the actions taken by local retailers, we assess whether the current pandemic is potentially a catalyst for e-commerce in Belgium. We do this based on a newly constructed framework of e-retail accessibility, as the differences between online and physical retail require a revision of the traditional economic geographical perspective on retail performance as introduced by Christaller (1933). We conclude that the COVID-19 pandemic holds ample opportunities for an increase in the three components of e-retail accessibility, but that a lack of professionalism might prevent traditional local retailers to retain a share of the expanded online market. This could well mean the final blow for local brick and mortar shops if, as is predicted, the share of online shopping in total retail expenditure remains high after the pandemic.     

珠海市跨境电商产业培育政策评价研究

为了研究珠海的跨境电商产业政策的效果,本文利用文本挖掘与PMC分析方法,选取珠海市跨境电商7项典型支持政策,建立13项一级指标和60项二级指标,对政策进行评价,结果显示:1项跨境电商政策评价为完美,2项评价为优秀,其余4项为可接受。就一级指标分项来看,加大资金投入、推进对外贸易发展、提高海关便利、作用对象和促进产业集聚方面表现较好,其他方面有待改进。结合珠海跨境电商政策与珠海实际情况,发现珠海在发展跨境电商方面存在四个主要问题,分别是过分注重资金投入、对跨境电商产业链认识不足、对跨境电商产业支持对象认识不清、跨境电商法律治理能力重视不够等问题,并针对上述四个问题,提出解决对策,期望为珠海跨境电商产业的进一步发展提供政策的改进与完善对策。     

农产品电商与物流共生关系演化及协同度评价研究

农产品电商与物流协同将直接影响农产品的流通水平。运用共生理论,剖析了农产品电商与物流的共生关系机理与演化形式。利用微分方程分析了共生关系的演化过程,求解了共生关系的稳定条件。结果表明,协同共生均衡状态下产出水平得到提高,协同共生关系进入理想的稳定状态需要外部引导干预。对2013—2018年中国农产品电商与物流协同度变化的测量结果表明,当前中国农产品电商与物流协同尚处于初级阶段,共生关系表现为非互惠协同共生。     

基于跨境社交平台的产品推广模式研究

论文调查分析了近年来热度较高的跨境社交媒体平台以及相关使用数据,利用相关性分析方法分析了多个平台的数据,在此过程中发现了各平台间具有相当高的互惠性,并运用互惠比例和推广方式适配度模型完成了对跨境社交平台的运行模式以及推广方式的对比分析,最终研究得出跨境社交媒体平台的产品推广模式。     

电商不同类型促销对购买行为的长期影响——以亚马逊电子书为例

促销的长期影响在学术界一直备受争议,并且传统研究更多地关注实体企业的促销效果,而对电商平台的促销活动研究较少。为了厘清电商平台的不同促销方式对消费者购买行为的长期影响,本文基于亚马逊电子书的销售数据,建立固定效应模型考察了降价和优惠券两种价格促销的长期影响。结果表明,降价促销会导致消费者未来购买数量减少、购买金额增加、购买时间间隔缩短;优惠券促销则会使得消费者未来购买数量增加、购买金额减少、购买时间间隔不变。在此基础上,本文进一步分析了消费者购买经验的调节作用。本文不仅丰富了已有促销长期影响的研究成果,而且对电商如何制定促销策略以优化促销长期效果提供了科学可行的建议,具有重要的理论意义和实践价值。     

全球电子商务：发展现状与趋势

随着技术的成熟,全球电子商务正在经历着强劲增长。通过对全球互联网覆盖现状和全球电子商务发展的研究,分析了全球电子商务发展的基本情况。并对新兴国家电子商务市场和部分典型国家的电商发展状况与趋势进行研究,以供广大读者借鉴。     

网购食品消费者选择行为的影响因素

利用1 790份网络调查问卷数据,采用相关分析、交叉分析等统计方法,研究网购食品消费者选择行为,分析网购食品市场渗透率不高、用户黏性不足的主要原因,结果表明,消费者个性特征差异会导致对网购食品的不同态度,进而影响消费者对网购食品的选择行为;良好的网购环境、物美价廉的食品、优质的网购服务,是促使消费者选择网购食品的主要因素,对网购食品安全的担忧、习惯于传统购物方式、网购维权难度大,是抑制消费者选择网购食品的主要因素,尤其是网购食品"难维权、维权难"可能会放大消费者对网购食品产生的消极态度。为此,应加强网购食品多主体协同监管,消除消费者怀疑心理和不放心态度;建立以消费者需求为中心的网购食品质量安全供应链管理体系,推动线上市场和线下实体店紧密结合、融合发展;完善网购食品维权制度,畅通维权渠道。