探究“新零销售”模式下影响销售量的相关因素

在新零销售模式的推动下,客户越来越倾向于消费个性化的商品。为了精准预测客户的消费需求,论文以单款单色产品为研究对象,通过建立多元回归分析的数学模型,来探究影响商品销售量的相关因素。经过分析发现,除了一些定性因素外,定量因素对销售量也产生了一定的影响,其中实际花费总金额、实际销售单价、库存数等定量因素对销售量的影响较大,且各个变量之间具有相关性,所以电商平台应特别关注这三个变量的影响。

Exploration on the Relevant Factors that Affect Sales Volume Under the"New Retail"Mode

Drived by the new retail mode,customers are more and more inclined to consume personalized goods.In order to accurately predict the consumer demand of customers,this paper takes a single monochrome product as the research object,and explores the related factors that affect the sales volume of the product by establishing a mathematical model of multiple regression analysis.Through analysis,it is found that in addition to some qualitative factors,quantitative factors also have a certain impact on the sales volume.Among them,quantitative factors such as actual total amount spent,actual sales unit price and inventory number have a great impact on sales volume,and each variable is correlated.Therefore,e-commerce platforms should pay special attention to the impact of these three variables.