| 每日优鲜商业模式分析 |
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| 引用本文： | 马俪瑄.每日优鲜商业模式分析[J].中小企业管理与科技,2021(1). |
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| 作者姓名： | 马俪瑄 |
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| 作者单位： | 河北经贸大学 |
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| 摘 要： | 随着我国商贸行业步入新零售时代,在此背景之下,各互联网巨头纷纷布局生鲜电商市场,各类生鲜电商层出不穷。在激烈的市场竞争中,专注于生鲜产品的电商平台每日优鲜在短时间内脱颖而出,牢牢占据了该行业内的第一梯队。论文对每日优鲜的商业模式进行分析,以期为其他生鲜电商平台的稳定发展提供参考。
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| 关 键 词： | 新零售 生鲜电商 商业模式 |
Analysis of the Business Mode of Missfresh |
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| MA Li-.Analysis of the Business Mode of Missfresh[J].Management & Technology of SME,2021(1). |
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| Authors: | MA Li- |
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| Institution: | (Hebei University of Economics and Business,Shijiazhuang 050000,China) |
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| Abstract: | With China’s business industry entering a new era of retail,under this background,the internet giants have layout fresh e-commerce market,all kinds of fresh e-commerce emerge in an endless stream.In the fierce market competition,Missfresh,an e-commerce platform that focuses on fresh products,stands out in a short time and firmly occupies the first echelon of this industry.This paper analyzes the business mode of Missfresh,so as to provide a reference for the stable development of other fresh e-commerce platforms. |
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| Keywords: | new retail fresh e-commerce business mode |
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