| 理工科院校市场营销专业人才培养模式改革对策研究 |
| |
| 引用本文： | 孙金花,胡健,刘贞.理工科院校市场营销专业人才培养模式改革对策研究[J].价值工程,2013,32(1):257-258. |
| |
| 作者姓名： | 孙金花 胡健 刘贞 |
| |
| 作者单位： | 重庆理工大学工商管理学院,重庆,400054 |
| |
| 基金项目： | 重庆市研究生教育教学改革研究重大项目 |
| |
| 摘 要： | 本文介绍了了理工科院校市场营销专业教学及人才培养现状。在此基础上,提出了理工科院校市场营销专业教学改革的总体目标及具体的改革对策。
|
| 关 键 词： | 理工科 市场营销专业 教学改革 |
Countermeasures on Marketing Professional Personnel Training Mode Reform in Science and Engineering Colleges |
| |
| SUN Jin-hua
,
HU Jian
,
LIU Zhen.Countermeasures on Marketing Professional Personnel Training Mode Reform in Science and Engineering Colleges[J].Value Engineering,2013,32(1):257-258. |
| |
| Authors: | SUN Jin-hua HU Jian LIU Zhen |
| |
| Institution: | SUN Jin-hua;HU Jian;LIU Zhen(School of Business Administration,Chongqing University of Technology,Chongqing 400054,China) |
| |
| Abstract: | This paper introduces marketing professional teaching and personnel training status in the science and engineering colleges.On the basis,the overall goal and the specific reform measures of marketing professional teaching are put forward. |
| |
| Keywords: | science and engineering marketing major teaching reform |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
