| 我国商业银行客户关系管理战略结构模型实证研究 |
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| 引用本文： | 张同健.我国商业银行客户关系管理战略结构模型实证研究[J].技术经济与管理研究,2009(6):106-108. |
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| 作者姓名： | 张同健 |
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| 作者单位： | 乐山师范学院旅游与经济管理学院,四川,乐山,614004 |
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| 基金项目： | 国家自然科学基金项目 |
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| 摘 要： | 随着我国银行业市场竞争的加剧，客户关系管理已日益成为商业银行提升自身市场竞争能力的有效工具。商业银行客户关系管理战略结构模型的构建是商业银行进一步提高客户关系管理效率的基础，而理论模型的构建过程必须以密切联系于我国商业银行的客户关系实践经验。因子分析可以为理论模型提供较好的信度和效度检验，从而提高了理论模型的应用价摘。
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| 关 键 词： | 商业银行 客户关系管理 客户忠诚度 组织结构 因子分析 |
The Empirical Studying on Strategy Structure Model of CRM in our Commercial Banking |
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| ZHANG Tong-jian.The Empirical Studying on Strategy Structure Model of CRM in our Commercial Banking[J].Technoeconomics & Management Research,2009(6):106-108. |
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| Authors: | ZHANG Tong-jian |
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| Institution: | ZHANG Tong-jian (School of Tourism and Economics Management, Leshan Teacher College, Leshan Sichuan 614004, China) |
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| Abstract: | The CRM has become a kind of important implement to raise theirs market competition advantage with the development of market competition of commercial banking. The establishment of strategy structure model of commercial banking CRM is the fundament for commercial banking to raise the CRM efficiency. FA may provide valid credit and validation certification for theory model and then promote its application valuation. |
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| Keywords: | commercial banking CRM customer loyalty Organizational Structure FA |
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