企业客户价值和客户关系价值分析方法探讨

客户关系管理是当今企业管理中的一项十分重要的组成部分．越来越受到众多理论研究者及实际管理人员的重视。而企业进行客户关系管理的最终目的，是实现客户让渡价值和企业价值同时达到最大化。因此，文章主要对基于客户关系管理的客户让渡价值及其计算方法进行分析与探讨，其目的是为解决客户价值和客户关系价值的有效定量分析、识别与管理提供重要的理论依据。

Research and Exploration on Analysis Methods of Enterprise Customer Value and Customer Relationship Value

Customer Relationship management is a very important section in current enterprise management, and is getting more and more stress. Moreover, final purpose of the customer relationship management is to maximize the customer value and the enterprise value simultaneously. Therefore, the paper mainly analysizes and explores the customer value basing on customer relationship management and its computation method. In order to provides important theoretical foundation to solve effective quantity analysis, identify and management of customer value and customer relationship value.