| 大学生网络团购满意度的探讨 |
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| 引用本文： | 柏杨.大学生网络团购满意度的探讨[J].时代经贸,2012(18):78-78. |
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| 作者姓名： | 柏杨 |
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| 作者单位： | 东华大学旭日工商管理学院,上海200051 |
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| 摘 要： | 我国网络团购行业作为一个新兴行业经历了爆发和寒潮，这个特殊行业如何健康持续发展gI起国内外学者的广泛关注。此次从顾客满意度的角度，采用实证调研方法探究我国团购网站的发展问题。
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| 关 键 词： | 团购 网络团购 满意度 大学生 |
Research on College Students＇ Online Group--buying Satisfaction |
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| Bo Yang.Research on College Students＇ Online Group--buying Satisfaction[J].Economic & Trade Update,2012(18):78-78. |
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| Authors: | Bo Yang |
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| Institution: | Bo Yang(Glorious Sun School of Business and Management, Donghua University, Shanghai 200051) |
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| Abstract: | In our country group buying online as an emerging industry has experienced outbreaks and cold, and how this special industry to develop healthily and continuously caused the widespread concern of scholars from home and abroad. From the view of customer satisfaction, the paper uses the empirical researching method to explore our country＇ s group-buying website development problem. |
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| Keywords: | group purchase group buying online satisfaction college students |
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