| 西安会展业发展战略及推进市场化进程研究 |
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| 引用本文： | 田娜,张丹.西安会展业发展战略及推进市场化进程研究[J].经济研究导刊,2010(21):126-127. |
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| 作者姓名： | 田娜 张丹 |
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| 作者单位： | 西安文理学院,商学院,西安,710065 |
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| 摘 要： | 会展业不仅是为举办城市带来巨大经济效益的＂面包＂,而且是加强城市与外界商贸文化交流的＂窗口＂。立足于西安的城市特点,深刻分析了影响西安会展业态势的五大因素,针对存在的问题：管理方式与形势不适应;会展主体培育不充分;从业人员数量、素质亟待提高;软硬件设施不齐全;会展业系统程度较低,提出又好又快发展西安会展业、推进市场化进程的创新途径。
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| 关 键 词： | 西安 会展业 市场化 创新途径 发展战略 |
Research on Development Strategies and Market-oriented Process of xi'an Exhibition Industry |
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| TIAN Na,ZHANG Dan.Research on Development Strategies and Market-oriented Process of xi'an Exhibition Industry[J].Economic Research Guide,2010(21):126-127. |
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| Authors: | TIAN Na ZHANG Dan |
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| Institution: | (School of Business,Xi’an University of Arts and Science,Xi’an 710065,China) |
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| Abstract: | The exhibition industry is not only＂bread＂which take huge economic benefits for the host city,is but also＂window＂which strengthen trade and cultural exchanges with the outside world cities.In order to better play positive role in promoting economic development,this paper is based on the characteristics of Xi’an,profoundly analyze five factors affecting the exhibition industry,in connection with the problems,put forward innovative ways to sound and fast develop Xi＇an exhibition industry. |
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| Keywords: | Xi’an exhibition industry market-oriented innovative ways development strategy |
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